Are you a marketer looking for ways to boost your mobile ad results? There are so many types of mobile ad formats available that it can be overwhelming to choose the right one for your campaign. In this blog, we will explore some of the most effective mobile ad formats that can help you drive desired results and boost your ROI.

1. Video Ads 📹

Video ads are a popular ad format for mobile advertising. A video ad can engage your audience and give them a better understanding of your product or service. To make your video ad effective, keep it short, straightforward and impactful. The more engaging the video, the more likely people will watch it till the end.

A thumbnail of a video ad with bold text on it

2. Native Ads 🌴

Native ads blend in with the content on the website or app, making them less intrusive than other types of ads. These ads can appear as articles, recommendations, or sponsored posts. The key to effective native ads is ensuring that they look like a part of the app or website in which they appear.

A mockup of a native Apple News sponsored post

3. Interstitial Ads 🎯

Interstitial ads are full-screen ads that cover the entire screen of your app or website. These ads appear after a user clicks on something, such as an image or a link. Interstitial ads are highly effective in terms of engagement because they force the user to stop and look at the ad. However, don’t overload the user with too many interstitial ads, or it can be irritating.

An iPhone screenshot with an interstitial ad for a game

4. Carousel Ads 🎠

Carousel ads are interactive ads that allow users to swipe through different products, features, or content. These ads can be highly effective in showcasing different products and highlighting their features. However, it is essential to keep the number of elements to a minimum and make each element easily visible.

A screenshot of a carousel ad for a clothing company. Users can swipe to view different clothing items.

5. Banner Ads 🚩

Banner ads are a classic ad format, but they still remain highly effective today. These ads usually appear at the top or bottom of the screen, and they can vary in size. Banner ads work best when the message is simple and eye-catching.

A mockup of a banner ad at the top of a mobile app screen

Conclusion 🤝

By using these mobile ad formats, you can effectively drive engagement and boost your ROI. However, it is not just about choosing the right ad format, but also presenting the ad content appealingly and targeting the right audience. Ensure that your ad is well-designed, targeted, and relevant to the audience you are trying to reach.

A group of people using their phones while promoting good engagement