Are you looking to measure the success of your branded content? Do you want to prove to your boss that your content marketing efforts are worth the investment? Look no further! In this beginner’s guide, we’ll walk you through the basics of measuring the ROI of your branded content.

What is ROI? 💰

ROI stands for “return on investment.” It’s a measure of how much you’re getting back compared to how much you’re putting in. In the case of branded content, ROI can help you determine whether your content marketing efforts are paying off.

Why measure the ROI of your branded content? 🤔

Measuring the ROI of your branded content can help you:

  • Determine which pieces of content are performing well and which aren’t
  • Identify areas for improvement
  • Prove the value of your content marketing efforts to your boss or stakeholders
  • Justify your content marketing budget

Establish your goals 🎯

Before you can measure the ROI of your branded content, you need to establish clear goals. What do you want your branded content to achieve? Do you want to increase website traffic? Generate leads? Increase sales?

By identifying your goals upfront, you can determine which metrics to track and how to measure success.

A woman looking through binoculars

Determine your KPIs 📈

Once you’ve established your goals, you need to determine your KPIs (key performance indicators). KPIs are the metrics you’ll use to track progress toward your goals.

Some common KPIs for branded content include:

  • Website traffic
  • Time on page
  • Engagement (likes, comments, shares)
  • Click-through rate
  • Conversion rate

By tracking these metrics regularly, you can determine which pieces of content are performing well and which aren’t.

Track your metrics 📊

Now that you know which metrics to track, it’s time to start measuring! There are a variety of tools you can use to track your metrics, including Google Analytics, social media analytics, and email marketing platforms.

Make sure you’re tracking your metrics consistently over time. This will allow you to see trends and determine which pieces of content are consistently performing well.

Calculate your ROI 📉

To calculate the ROI of your branded content, you need to compare the cost of creating the content to the revenue generated as a result of that content.

ROI = (Revenue - Cost) / Cost

So, for example, if you spent $1,000 creating a piece of content that generated $2,500 in sales, your ROI would be:

ROI = ($2,500 - $1,000) / $1,000 = 1.5 or 150%

Keep in mind, though, that not all ROI calculations are this straightforward. Depending on your goals, you may need to factor in other costs (like advertising or distribution costs) or revenue streams (like repeat purchases).

Conclusion 🎉

Measuring the ROI of your branded content is an essential part of any content marketing strategy. By establishing clear goals, identifying your KPIs, and tracking your metrics consistently, you can determine which pieces of content are performing well and which aren’t. And by calculating your ROI, you can prove the value of your content marketing efforts to your boss or stakeholders.

A calculator with a dollar sign on it

Overall, measuring the ROI of your branded content can seem intimidating at first, but with the right tools and mindset, it’s a manageable process that can help take your content marketing efforts to the next level. Happy calculating! 💰