Hello there! As a social media manager, I know how important it is to create engaging and brand-focused content for your social media channels. However, with so many platforms and constant algorithm changes, it can be overwhelming to keep up with what’s working and what’s not. In this blog, I’ll be sharing my top do’s and don’ts when it comes to creating branded social media content.

Do: Have a Clear Brand Voice 💬

Your brand voice is how you communicate with your audience. It’s important to have a consistent brand voice across all your social media channels to establish your brand’s personality and build brand recognition. Your brand voice can be formal, informal, playful, or serious - the choice is yours. But when creating your content, make sure it aligns with your brand voice. This can help you stand out from your competitors and connect with your target audience.

A picture of two people smiling while looking at a phone screen together

Don’t: Neglect Lurkers 👤

Not everyone who follows your brand on social media will engage with your content. Some people may just watch your stories without liking or commenting on them. This is completely normal! It’s important to create content that resonates with both your active and passive audience. This can help you expand your reach and show up on more people’s feeds.

Do: Use High-Quality Visuals 📸

Humans are visual creatures. Using high-quality visuals is an effective way to grab your audience’s attention and make them stop scrolling. You don’t need expensive equipment to take great photos or create amazing graphics. You can use your smartphone camera and free design tools like Canva or Adobe Spark to create eye-catching visuals for your social media channels.

A picture of a beautiful sunrise with the brand logo in the corner

Don’t: Make it All About You 🙅‍♀️

Yes, social media is a great platform to promote your brand. However, no one wants to follow a brand that only talks about itself. It’s important to create content that offers value to your audience. This can be in the form of tips, behind-the-scenes content, or relevant industry news. By creating a mix of promotional and value-driven content, you can foster a stronger relationship with your followers and create a sense of community.

Do: Use Hashtags Strategically 🔍

Hashtags are a powerful way to increase your content’s discoverability and reach. But it’s important not to go crazy with them. Use hashtags strategically and relevantly to your content. Avoid using generic or overly used hashtags like #love or #picoftheday. Instead, focus on niche hashtags that align with your brand or industry.

A picture of a social media post with hashtags and numbers representing the reach and engagement

Don’t: Forget to Measure Results 📊

Creating social media content is only half the battle. You also need to measure and analyze your results to see what’s working and what’s not. Use social media analytics tools like Facebook Insights or Twitter Analytics to track metrics like engagement, reach, and clicks. This data can help you refine your content strategy and create more effective content in the future.

Conclusion 🎉

Creating branded social media content can be a fun and exciting way to connect with your target audience. Just remember to have a clear brand voice, use high-quality visuals, and create a mix of promotional and value-driven content. Use hashtags strategically, but don’t forget to measure your results! By following these do’s and don’ts, you can create engaging and effective social media content that resonates with your audience.

A picture of a social media manager smiling while looking at her phone

Thanks for reading, and happy content creating! 😊