Are you looking to create an ad, but don’t know where to start? No need to worry, because in this blog post, I’ll be giving you tips on what to do and what not to do when creating ad creative. 🤝

Do: Have a Clear Objective 👍

When creating ad creative, it is important to have a clear objective in mind. What do you want to achieve with your ad? Do you want to increase brand awareness or promote a sale? By having a clear objective, you can create ad creative that aligns with your overall goals. 🎯

Image of a target with arrows pointing to it

Don’t: Be Too Complicated 🙅‍♀️

While it’s great to have creative ad ideas, it’s important to remember not to be too complicated. Ads that are too busy or complicated can deter the user from engaging with your ad. Keep it simple and to the point. 🙅‍♂️

Image of a cluttered ad with too much text and images

Do: Know Your Target Audience 🤔

It’s important to know who your target audience is when creating ad creative. What type of language and visuals will appeal to them? By knowing your target audience, you can create ad creative that speaks to them directly and captures their attention. 🎯

Image of a group of people with different demographics

Don’t: Use Stock Images 🚫

While using stock images may seem like a quick and easy solution, it can make your ad look generic and unoriginal. Instead, use custom images and graphics that align with your brand’s tone and personality. 🌞

Image of a generic stock image of a happy family

Do: Highlight Benefits, Not Just Features ✅

When creating ad creative, it’s important to highlight the benefits of your product or service rather than just the features. Focus on how your product or service can solve a problem or make your customer’s life easier. 🤝

Image of a product with features highlighted in one column and benefits highlighted in another

Don’t: Be Too Salesy 🙅‍♂️

While it’s important to highlight the benefits of your product, it’s important not to be too salesy. Ads that come off as too pushy or salesy can turn off customers. Instead, focus on creating ad creative that is informative and engages the user. 🌞

Image of an ad with a strong sales pitch

Remember, creating effective ad creative requires a balance between creativity and strategy. By keeping these dos and don’ts in mind, you can create ad creative that drives engagement and ultimately achieves your business objectives. 🤝💡