As much as we try to distance ourselves from the natural world, animals remain an inextricable part of human culture and society. For thousands of years, humans have looked to animals for inspiration, guidance, and protection. Ancient civilizations of Egypt, Greece, and Rome were full of deities with animal attributes, and the cultural significance of animals has only grown more profound over time. In this blog, we’ll explore the evolution of animal symbolism in modern culture and society.

From Mythical Creatures to Corporate Logos 🌟

Animals have been used as symbols since ancient times. They were often used as the perfect icon to represent the essence of a story or a god. In modern times, we can see a clear evolution as these mythical creatures and animistic gods were replaced with more practical symbols. Every day, we can see the logos of major corporations like Nike, Jaguar and Chevrolet, which all incorporate animals. For these companies, animals represent the qualities that customers want to embody, like speed, strength, and reliability. This transition from mystical to practical animal symbols is a clear indication of the changing way we see the world.

A montage of logos of major companies that incorporate animals such as Nike, Jaguar, and Chevrolet

Animals have been a common subject in pop culture for many years. From Disney movies to Saturday morning cartoons, animals have been featured in countless stories aimed at children. The animals in these stories are often used as a way to teach lessons about morality, ethics, and courage. In more recent years, we’ve seen a resurgence of animal symbolism in pop culture with movies such as The Lion King and Zootopia. These films showcase animals as complex characters with human-like emotions and characteristics. This shift to more human-like animal characters reflects our changing beliefs about the natural world and our place within it.

A picture of Simba and his father Mufasa from The Lion King

Animal Symbols and Anthropomorphism 🐾

In many ways, animals are a blank slate that can be used to represent anything we want them to. Anthropomorphism, or the attribution of human characteristics or behavior to animals, has become a popular way to explore social issues such as race, gender, and politics. By using animals to represent people, we can discuss often sensitive topics without directly offending anyone. For example, George Orwell’s Animal Farm uses animals to satirize the politics of the time without risking government censorship.

 A picture of a kitten wearing a face mask, symbolizing the current COVID-19 pandemic

Conclusion 🐼

From corporate logos to popular culture, animal symbolism continues to play a significant role in modern society. Animals remain an integral part of human culture, and their symbolism continues to evolve as our world changes. While the ways in which we use animal symbols have changed over time, the underlying need to connect with nature and the animal world remains the same.

 A colorful jungle landscape with a variety of animals, representing the diverse ways in which animals continue to influence our culture and society