Hey there gorgeous,

Are you tired of trying out different makeup brands only to find out that you’ve picked the wrong foundation shade? Trust me, I’ve been there too, and it’s frustrating. But don’t worry, I’ve got you covered with some tips that will help you find the perfect foundation shade for your skin tone. 💄💋

1. Determine Your Skin Undertones

The first step to finding the perfect foundation shade is to determine your skin undertones. There are three types of undertones: cool, warm, and neutral. You can determine your undertones by looking at the veins in your wrist. If your veins have a blue or purple tint, you have cool undertones. If they have a green tint, you have warm undertones. And if you can’t tell if your veins are blue or green, you have neutral undertones.

Person holding wrist up to show veins

2. Test the Foundation Shade

Once you’ve determined your undertones, it’s time to test the foundation shade. Don’t buy a foundation based on how it looks in the bottle or on someone else’s skin. Always test it on your skin.

When testing foundation, apply it on your jawline or neck and blend it out. If it blends seamlessly without looking too light or too dark, then you’ve found your perfect match.

Person testing foundation on jawline

3. Consider the Coverage and Formula

Different foundations offer different types of coverage and formulas. Consider what type of coverage you want ( light, medium, or full) and which formula (liquid, cream, powder). Keep in mind your skin type and concerns- if you have dry skin, choose a hydrating formula. If you have oily skin, choose a formula that’s oil-free.

Three bottles of liquid foundation with varying degrees of coverage

4. Check in Natural Lighting

Always check how the foundation looks in natural lighting. Natural lighting is the best way to see if the foundation shade matches your skin tone. Artificial lighting can be misleading and often makes the foundation look different.

Person checking foundation in natural lighting indoors

5. Don’t be Afraid to Ask for Help

If you’re still unsure about the best foundation shade for your skin tone, don’t be afraid to ask for help. Beauty consultants at makeup stores can help you find the right shade and also suggest formulas and coverage that work best for your skin concerns.

Person asking for help from a beauty consultant at a makeup store

With these tips, finding the perfect foundation shade for your skin tone shouldn’t be that challenging. Remember, your foundation is the base for your whole makeup look, so finding the right shade is key to achieving a flawless finish. 💁‍♀️

A person applying foundation on their skin

Image Description for the Blog: A group of different shade foundations and makeup brushes laid out on a flat surface in a gradient fashion.