Hey there, beauty enthusiasts! Are you ready to discover some of the best clean beauty brands out there? If you’re new to this topic, clean beauty refers to products that are made without harmful ingredients like sulfates, parabens, phthalates, and synthetic fragrances. Not only are these brands better for your health, but they’re also eco-friendly and cruelty-free. Without further ado, let’s dive into the top 10 clean beauty brands you need to know about!

1. RMS Beauty 🌹

RMS Beauty was founded by a makeup artist who wanted to create products that are not only clean but also high-performing. Their products are made with nourishing ingredients like coconut oil and jojoba oil and are designed to enhance your natural beauty without masking it. One of their best-selling products is the “Un” Cover-Up Concealer that provides buildable coverage while also moisturizing the skin.

A woman holding an RMS Beauty lipstick

2. ILIA Beauty 🌺

ILIA Beauty is known for its sleek packaging and innovative formulas. They use natural and organic ingredients to create products that prioritize skincare, like their award-winning Super Serum Skin Tint that provides lightweight coverage while also protecting the skin from pollution and blue light. ILIA Beauty is also a member of 1% for the Planet, so a portion of their profits goes towards environmental organizations.

A close-up of someone putting on ILIA Beauty mascara

3. Tower 28 Beauty 🌊

Tower 28 Beauty is all about creating products for sensitive skin. Their products are vegan, cruelty-free, and made without potentially irritating ingredients like fragrance and essential oils. Tower 28 is particularly known for their cream blushes that give a natural, dewy flush to the cheeks.

A woman holding a Tower 28 Beauty lip gloss

4. Kosas 🍂

Kosas is a clean beauty brand that believes in effortless beauty. Their products are designed to be easy to apply and adapt to your skin’s unique tone and texture. Their Tinted Face Oil is a fan favorite that provides lightweight coverage and a radiant glow.

A woman holding a Kosas lipstick

5. Saie Beauty 🕊️

Saie Beauty is on a mission to create products with super clean ingredients that don’t sacrifice performance. Their products are created with dermatologists and are free from harmful ingredients like silicones, sulfates, and synthetic fragrances. Their mascara has become a cult favorite for its lengthening and volumizing abilities without any clumping.

A woman putting on Saie Beauty mascara

6. WLDKAT 🌟

WLDKAT believes in a holistic approach to skincare and beauty. Their products are created with natural and non-toxic ingredients and are designed to work for all skin types. Their Coconut Water + Noni Fruit Electrolyte Spray is a refreshing mist that hydrates and replenishes the skin.

A woman using the WLDKAT Coconut Water + Noni Fruit Electrolyte Spray

7. Aether Beauty ✨

Aether Beauty is a clean beauty brand that specializes in eyeshadow palettes. Their palettes are made with organic coconut oil and organic shea butter and are free from harmful ingredients like talc and synthetic fragrances. Their Rose Quartz Crystal Gemstone Palette is a best seller and features 12 shades inspired by the healing properties of the rose quartz crystal.

A close-up of Aether Beauty's Rose Quartz Crystal Gemstone Palette

8. Beautycounter 🌸

Beautycounter is a clean beauty brand that believes in transparency. They provide a “Never List” that includes over 1,800 ingredients that they promise to never use in their products. Their Dew Skin Tinted Moisturizer provides sheer coverage and SPF protection all in one.

A woman wearing Beautycounter's Dew Skin Tinted Moisturizer

9. Herbivore Botanicals 🌿

Herbivore Botanicals is a clean beauty brand that believes in the power of natural ingredients. Their products are made with ingredients like French pink clay and blue tansy oil and are packaged in eco-friendly materials. Their Prism Exfoliating Glow Potion is a gentle exfoliating serum that brightens and smooths the skin.

A woman using Herbivore Botanicals' Prism Exfoliating Glow Potion

10. Tata Harper 🌺

Tata Harper is a clean beauty brand that believes in farm-to-face skincare. They grow their own ingredients on their farm in Vermont and use them to create luxurious skincare products. Their Resurfacing Mask is a best seller that provides instant radiance and smoothness to the skin.

A woman wearing Tata Harper's Resurfacing Mask

So there you have it, the top 10 clean beauty brands you need to know about. Whether you’re new to clean beauty or a seasoned pro, these brands are worth checking out for their performance, safety, and eco-friendliness. Happy shopping! 🛍️

A woman surrounded by various clean beauty products