If you own a business or are an influencer, collaborations are a great way to grow your audience and increase brand visibility. But, like everything else, there are important guidelines to follow. In this blog, we’ll go through the dos and don’ts of influencer collaborations.

The Dos 🥇

Do - Collaborate with influencers whose audiences align with your brand.

Collaborating with an influencer whose audience does not align with your brand can impact your business negatively. You could end up with a negative image, wasting your time and money. Instead, find influencers whose audiences match your target, and make sure you agree on a strategy that benefits both parties.

An image of a brand and influencer working together

Do - Set clear goals and expectations.

Before collaborating with an influencer, you must determine the goals and expectations of the collaboration. This includes things like timelines, deliverables, and compensation. Clear communication is essential in establishing a successful collaboration.

Do - Be transparent.

Disclose your collaboration with the influencer, even if they’re your friends. It’s mandatory by law in most countries anyway, but it’s important to be transparent with your audience. Your credibility is essential for brand trust, and it must be upheld in everything you do.

An image with "sponsored" or "paid partnership" written on it

The Don’ts 😵

Don’t - Fail to research the influencer.

It’s important to research an influencer’s history, followers, and engagement. You’ll want to ensure that their brand values and vision align with yours. This not only makes the collaboration successful, but it adds credibility to your brand.

Don’t - Intend to control the influencer.

Influencers are creative professionals in their own right, and it’s important to let them have the freedom and creativity to produce great content. Instead, you can provide guidelines that will guide the collaboration.

Don’t - Be dishonest.

It’s essential that you be honest about your objectives and intentions. Assure that you are not exploiting the influencer for personal gains, or misleading them for future collabs or success.

An image of a person being dishonest and a crossed out "lie" over it

Additional Tips 🚀

  • Focus on quality over quantity.
  • A good collaboration starts with a great pitch
  • Stay organized with clear schedules, deadlines and reminders.

In conclusion, collaborations can be challenging, but when done right, they help increase brand awareness, credibility and profitability. Hopefully, these tips will guide you through your next collaboration with ease!

An image of hands shaking, signifying a collaboration agreement