Hey there! Are you looking to up your content marketing game and expand your reach to new audiences? Guest blogging could be your answer! But, before you start pitching your ideas to different bloggers, picking the right topic is crucial to the success of your guest post. In this blog post, we’ll go over the anatomy of a successful guest post and give you some pointers on how to choose the perfect topic.

Types of Guest Posts 🎭

  1. Educational/How-to: These types of posts are intended to teach your audience something new or provide valuable advice on a particular topic. They are usually very detailed and comprehensive, with step-by-step instructions or guidelines. A person holding a book with "How To" written on it

  2. Thought Leadership/Opinion Pieces: These posts allow you to showcase your expertise on a particular subject and provide unique insights or perspectives. They’re great for sparking discussion and engaging with your readers. A person holding a megaphone with "Opinions" written on it

  3. Listicles/Round-ups: These posts often come in the form of “top 10”, “best of”, or “most popular” lists. They’re easy to read and share, making them a popular choice for guest posts. A clipboard with a checklist on it with "Top 10" written on it

Considerations When Choosing a Guest Post Topic 🤔

  1. Relevance to Your Audience: This is perhaps the most critical factor when choosing a guest post topic. Your post needs to be relevant not only to the blogger you’re pitching but also to their readers. Research the blog and their audience to ensure your topic fits in with their niche. A person looking through a magnifying glass on a computer screen

  2. Uniqueness of the Topic: There are plenty of guest posts out there, so your topic needs to be something fresh and unique. Don’t recycle the same old ideas; instead, try to bring a new perspective to a topic or explore a subject that hasn’t been covered before. A lightbulb with "New Idea" written on it

  3. Your Expertise: Select a topic where you have expertise and can offer valuable insights and advice. Nothing speaks more loudly to your authority on a subject than knowledge and experience. A person holding a trophy with "Expert" written on it

Tools to Help You Choose a Guest Post Topic 🛠️

  1. BuzzSumo: This tool is perfect for finding popular topics and keywords within a particular niche. Use BuzzSumo to find content that has high social engagement and shares, allowing you to piggyback on existing trends. A person holding a magnifying glass with "BuzzSumo" written on it

  2. Google Trends: Google Trends is a great way to spot trends and track changes in the popularity of a particular keyword or phrase over time. Use it to identify niche topics that are gaining popularity. A graph with "Google Trends" written on it

  3. Answer The Public: This tool generates a list of questions people ask about a particular keyword or phrase, making it a great resource for finding content ideas that will provide value to your readers. A person holding a microphone with "Answer The Public" written on it

Wrapping it Up 🎁

Choosing the right topic is crucial to a successful guest post. Consider your audience, your expertise, and the uniqueness of your idea when selecting your topic. Use tools like BuzzSumo, Google Trends, and Answer The Public to help you find trending and relevant content ideas. Remember, a successful guest post can help you expand your reach and gain new readers, so choose wisely and happy writing! A person typing on a laptop with "Anatomy of a Successful Guest Post: Choosing the Right Topic!" written on it