Are you a new author about to embark on your very first tour circuit? Or maybe you’re a seasoned pro looking to improve your game? Either way, you’re in the right place! We’ve compiled some top-secret tips from some of the most successful authors in the business. From booking events to managing your time on the road, we’ve got you covered. So buckle up, get ready to take some notes and let’s dive in!

1. Plan Your Tour Well in Advance 🗓️

Don’t leave your tour planning until the last minute! Be sure to plan out all your events and travel well in advance. This will not only give you peace of mind but will also ensure that you can secure the best venues and book your travel at the best prices. Start by researching different venues and events that are relevant to your book’s theme or genre. Look for events that have a large audience and those that feature other authors or speakers. You may also want to consider collaborating with local bookstores, as they can often help promote your event.

A calendar with red X's marked on different dates throughout the year

2. Budget Wisely 💸

Touring can be expensive, so it’s essential to budget wisely. Be sure to factor in travel costs, accommodations, food, and any other expenses that may come up. To save money, consider partnering with other authors or industry professionals and plan joint events. Share travel expenses and split the revenue from ticket sales. Additionally, ask for sponsorships or donations from local businesses and community organizations.

Two calculators side-by-side

3. Be Organized 📚

To stay on top of everything and ensure that you don’t miss any essential details, it’s crucial to stay organized. Keep track of your upcoming events, travel arrangements, expenses, and contacts in one place. Use digital tools such as spreadsheets, Google Docs, or apps like Trello to help you set reminders, keep track of deadlines, and share information with your team.

A stack of books with a notebook and pen on top

4. Maximize Your Time ⏰

Touring can be exhausting, especially if you’re constantly on the go. To make the most of your time, ensure that you have a schedule that is both realistic and accommodating. Schedule time to explore new cities, downtime to recharge, and plan around peak productivity hours. This will ensure that you make the most of your time and stay productive throughout your tour.

A clock with hands pointing to different hours of the day

5. Engage with Your Audience 👥

One of the most critical aspects of touring is connecting with your readers. Make sure to engage with your audience by hosting Q&A sessions, book signings, and meet-and-greets. Be present and attentive, and be open to feedback and questions from your audience. You can also create social media engagement by live-streaming or sharing snippets of your tour on Instagram, Twitter, or Facebook.

A person holding a microphone and speaking to an audience

6. Build Relationships with Bookstore Owners 📚

Bookstore owners are essential allies when it comes to book tours. Be sure to build a strong relationship with them. They can help promote your events and may also be open to stocking your book and recommending it to customers. You can build relationships with bookstore owners by attending book signings and supporting their business regularly.

A picture of a person holding a stack of books in a bookstore

7. Be Memorable 🤩

Finally, don’t be afraid to make a lasting impression. Be unique, authentic, and memorable in your interactions with your audience and potential readers. Wear something distinctive, provide themed refreshments, or host an interactive workshop about your book or topic. Make your event so memorable that people talk about it long after you leave town.

A person with an audience surrounding them after an event

That’s a wrap on our top secret tips for navigating the tour circuit. Remember to plan well in advance, budget wisely, stay organized, maximize your time, engage with your audience, build relationships with bookstore owners, and be memorable. With these tips, your next tour will be a success!

A picture of an open book with the words "Top Secret Tips for a Successful Tour" written on the pages