How do we persuade people in the digital age? With the rise of the internet and social media, the way we communicate has changed massively. The traditional methods of persuasion, such as public speaking and advertising, are still prevalent, but they have been joined by a whole host of new tools: videos, infographics, social media campaigns and more. In this blog, we explore the challenges and opportunities that digital age presents when it comes to persuading people.

The Challenge of Attention

Attention is scarce in the digital world. With hundreds of thousands of content pieces posted online every minute, it is hard to stand out. You have to master the art of capturing attention if you really want to be persuasive. Marketers, advertisers, and presenters are all competing for the same thing: your audience’s attention. The challenge is that, in the digital age, people’s attention spans are shorter than ever, with the average person’s attention span having dropped from 12 seconds to eight seconds in just a few years. That means you have only a few seconds to capture your audience’s attention.

A person on a computer with multiple tabs open

The Benefits of Multimodal Approaches

In the digital age, one size doesn’t fit all. People have different learning styles and preferences for how they consume information. Some people are visual learners, while others are auditory learners. Using multimodal approaches can help you be more persuasive. For instance, adding images and videos to your presentation can improve recall and retention. By using multiple formats, you can appeal to different learning styles, increase engagement and make sure you are catering to all preferences.

A person recording a video

The Power of Emotional Connection

In the digital world, emotional connection is more important than ever. To persuade somebody to take action, you need to create an emotional bond with them. People are more likely to act when they feel their emotions have been touched. One of the most powerful ways to create an emotional connection is through storytelling. By telling a compelling story, you can create an emotional bond with your audience and make your message more persuasive.

A person telling a story by a campfire

Authenticity is Key

In the digital age, people value authenticity more than ever. It is essential to come across as genuine, trustworthy and transparent when trying to persuade somebody. Authenticity builds trust, and trust is what you need to persuade people. You need to connect with your audience on a human level to be persuasive. Showing vulnerability and demonstrating that you are genuinely interested in solving their problem can go a long way in building trust.

A person standing in front of a camera being honest and candid

The Importance of Social Proof

In the digital age, social proof is a crucial ingredient in persuading someone. Social proof comes in many forms. For instance, testimonials from satisfied customers, social media engagement, and expert opinion. Social proof provides credibility, and credible sources can improve your persuasiveness. By showing that your product, service or opinion is shared by others, you can create a sense of certainty and build trust, which are essential components of persuasion.

People in a crowd nodding in agreement


Persuasion in the digital age is a different ball game altogether. However, by understanding the challenges and opportunities presented by the digital world, you can be more effective in your persuasion. Remember to keep attention in mind, use multimodal approaches, create emotional connections, be authentic, and use social proof. If you can do all of these things, you can master the art of persuasion in the digital age.

A laptop with a graphic of people conversing in a digital world