Are you using videos to market your brand or business? Are you tracking your video performance?

If not, you’re missing out on valuable insights that could help you improve your video marketing strategy and increase engagement. In this blog post, we’ll cover the top video metrics to track and why they’re essential for measuring success.

Views 👀

Views are the most basic and fundamental metric to track. A view is counted when a viewer watches your video for at least 3 seconds, so it’s crucial to know how many people have watched your video to get an idea of its overall reach.

However, it’s important to note that views don’t tell the whole story. A video could have a lot of views, but if viewers only watch for a few seconds and bounce off, it’s not valuable.

So, make sure to keep track of your views and combine the metric with other engagement metrics to get a better understanding of your video’s performance.

A screenshot of a video with a view count

Engagement Rate 🤝

Engagement rate measures how actively viewers are engaging with your video. It includes metrics like likes, comments, shares, and click-through rates.

This metric is crucial because it indicates how engaged your audience is with your content. If your engagement rate is low, it might mean that your video isn’t compelling or resonating with your audience.

So, focus on creating engaging content that resonates with your target audience and track your engagement rate to measure your success.

A screenshot of a video with engagement metrics

Play Rate 🔊

Play rate indicates the number of times your video was played divided by the number of people who visited the video page.

This metric is crucial because it reveals the percentage of people who clicked play when they landed on your video page. A high play rate indicates that your video thumbnail and title are appealing to your audience, and they’re interested in watching.

So, optimize your video thumbnail and title, and track your play rate to measure the appeal of your video page.

A screenshot of a video with play rate metrics

Watch Time ⏰

Watch time measures the total amount of time viewers spent watching your video.

This metric is essential because it indicates how well your video retained viewers’ attention. A high watch time indicates that viewers found your video valuable and engaging and watched it until the end.

So, focus on creating valuable and compelling content that’s tailored to your target audience and track your watch time to measure engagement.

A screenshot of a video with watch time metrics

Conversion Rate 💸

Conversion rate measures the percentage of viewers who take a desired action after watching your video, like subscribing to your channel, visiting your website, or making a purchase.

This metric is crucial because it indicates how effective your video is at driving the desired action and, ultimately, generating return on investment.

So, make sure to include a call to action in your video and track your conversion rate to measure the success of your video’s promotion.

A screenshot of a video with conversion metrics

Wrap Up 🎬

In conclusion, tracking video metrics is crucial to measuring the success of your video marketing strategy. The metrics we covered in this blog post are essential to understanding how well your videos are performing and what changes you need to make to improve.

Remember to focus on creating engaging, valuable, and compelling content tailored to your target audience and track your metrics to measure your success.

So, what’s your favorite video metric to track, and why? Let us know in the comments below!

A graphic of camera and video icons with a thumbs up sign