How often do you check your email? A study by Adobe found that the average office worker checks their email around 36 times an hour. That’s an insane amount of time spent on email! With so many messages in our inboxes, it’s easy for your emails to get lost in the shuffle. That’s why timing your emails is crucial to getting the best results. Here are some strategies for maximizing the impact of your emails with proper timing.

1. Know Your Audience

The first step in effectively timing your emails is to know your audience. Think about what their schedules might be like and when they’re most likely to be checking their email. Are they early risers? Night owls? Do they work in an industry with specific busy seasons? Consider these factors and tailor your send times accordingly.

A person looking at their phone

2. Avoid Busy Times

It’s tempting to send out emails first thing in the morning or at the end of the day, but those are actually some of the busiest times for most people. Not only are they dealing with emails from the previous day, but they’re also getting new emails on top of that. Instead, try sending emails during off-peak times, like mid-morning or mid-afternoon.

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3. Consider Time Zones

If you’re sending emails to people in different time zones, make sure you’re conscious of the time difference. For instance, you don’t want to be sending an email to someone on the West Coast at 9am if you’re on the East Coast. That will be 6am for them! Do some research to determine what time zone your recipient is in and adjust your send time accordingly.

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4. Experiment with A/B Testing

One way to determine the best send time for your emails is to experiment with A/B testing. Send the same email to a small group of people at different times and see which one gets the best results. Then, use that information to determine the optimal time to send your emails in the future.

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5. Use Automation

If you’re someone who sends emails at the same time every day or on certain days of the week, consider using automation. There are plenty of email marketing platforms that allow you to schedule your emails in advance, so you don’t have to worry about remembering to send them at the right time. Plus, you can get detailed analytics on the performance of your emails, so you know when to adjust your send times.

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Timing your emails can make a big difference in the success of your email campaigns. By following these strategies, you can increase the chances of your emails being seen and acted on by your audience. Happy emailing!

A person typing on a laptop surrounded by floating emails