Hey there, fellow designers! 👋 I am back with yet another exciting topic that I think all designers will find helpful - Infographic Design Mistakes to avoid: Common Pitfalls and How to Fix Them. Infographics are a great way to convey complex information quickly and in an entertaining way. They’re perfect for visual learners who prefer a quick, easy-to-understand representation of information. However, poorly designed infographics can be a massive turn-off and can completely ruin the audience’s impression of the information you’re trying to convey.

As a designer, it is essential to know the common pitfalls of infographic design, so your work stands out and effortlessly gets across the message. Below, I have curated a list of the most common design mistakes and provided tips to help you fix them. Enjoy! 😄

1. Too Much Text 📝

Infographics are meant to be visually impactful. Too much text can bury your message and make the reader uninterested in the content. Keep the message clear and straightforward. Information-dense areas can be edited to minimize the amount of text on the infographic.

A clean, uncluttered Infographic designed to help people save money illustrated with simple icons

2. Color Overload 🌈

Colors are powerful tools in the design process, but too many colors can be overwhelming. Be sure to limit your color palette in any design, but in an infographic, too many colors can detract from the message and make the design appear cluttered. Choose a limited set of colors (typically 2-5) and try to stick to them throughout the announcement.

A subtle Infographic breaking down different shades of blue and their meanings

3. Poor Readability 📖

Poor readability is a common error in infographic design. If you choose to use interesting fonts, be aware that they will always have a place and an emphasis in the design. Use serif and sans-serif fonts for simple and clear type. Size, weight, and hierarchy must also be carefully considered when laying out the text on the Infographic.

An Infographic advertising a national park using clear typography and white space for better readability

4. Poor use of White Space 🌑

White space on an Infographic is beautiful! It helps the design look clean and organized. The designer’s job is to create a mock-up with enough breathing space, nooks, and crannies to balance out the content and develop a clear visual hierarchy. If there’s too much clutter, the infographic will appear cramped, giving the viewer a headache.

An eye-catching and colorful Infographic which still allows breathing space to separate each section, enhancing the overall cohesiveness

5. Inconsistent Icons/ Graphics 🎭

On an Infographic, consistency is the key! Inconsistency in design elements like icons/graphics can distract the reader along the content flow. Use a set of coherent icons, graphics, and overall chart styles to establish a sense of continuum. Try to choose graphics and icons that summarize the corresponding visual, and to tell a parallel story that adds context and pleasure.

A conceptual Infographic design using a consistent set of colours, graphics, and fonts.

Phew! That’s a wrap! 😅 I had so much fun writing this blog, and I hope that you found some useful tips in it. Remember, a well-designed infographic is a powerful tool for communication, and following these basic guidelines will help ensure that your designs are engaging, fun, easy to read, and effective.

An amazing Infographic using all the tips and tricks that we mentioned, highlighting the importance of a well-designed infographic