Hello, fellow email writers! It’s your friendly (and definitely human) blogger here to help you avoid those pesky spam filters. As we all know, simply hitting send on an email isn’t always enough to get it to its intended recipient. In fact, many emails never even make it to the inbox due to the dreaded spam filter. But fear not - with some effective email writing techniques, you can increase the chances of your emails making it to their destination. So put down that spammy subject line and let’s get started!

📌 Know Your Audience

One of the most important things to keep in mind when crafting an email is your audience. Who are you sending this email to? What do they want or need from you? What tone will best resonate with them? Understanding your audience will help you tailor your email content in a way that is both valuable and relevant.

A person holding a pen, thinking about the audience of their email

📌 Avoid Trigger Words

Spam filters are on the lookout for certain trigger words that can indicate an email is spammy or malicious. Some common trigger words include “free,” “guaranteed,” and “limited time offer.” While these words aren’t inherently spammy, they can set off alarm bells for spam filters. Instead, try to use more specific language that conveys the same message without relying on trigger words.

A spam filter holding up a stop sign to an email with trigger words

📌 Keep It Simple

Long-winded emails with lots of images or attachments can also trigger spam filters. Keep your emails short and sweet, focusing on one main idea or request. Only include images or attachments that are necessary and relevant. The simpler your email, the less likely it is to set off any spam filter alarms.

A person with a magnifying glass, searching for simplicity in their email

📌 Pay Attention to Formatting

The way your email is formatted can also impact its chances of making it past spam filters. Avoid using excessive capitals or punctuation, as this can make your email look spammy. Stick to a simple font and format, and avoid using bright or flashy colors that might trigger spam filters.

A spam filter with a red pen, correcting the formatting of an email

📌 Test Your Emails

Even if you follow all these tips, there’s still a chance your email could get caught in a spam filter. To avoid this, it’s a good idea to test your emails before sending them out to a large group. You can use tools like Mail Tester or GlockApps to test your email for spamminess and make any necessary changes before sending it out.

A person holding up a "test" sign as they send an email through a testing service

So there you have it - some simple yet effective tips for avoiding spam filters with your email writing. By keeping your audience in mind, avoiding trigger words, simplifying your email, paying attention to formatting, and testing your emails, you can increase the chances of your emails making it to their intended recipients. Happy emailing!

An image of an email icon, surrounded by a green checkmark and a red X