Bold typography is an essential design element that can make a lasting impact on an audience. It can evoke emotions, convey important information and create an overall visual hierarchy for a piece of content. Whether it’s for a website, magazine or billboard, the right bold typography can make all the difference. But how do designers choose the best bold typography? Keep reading to find out!

Know Your Message 📢

Before selecting a bold font, it is important to consider the message that you are trying to convey. What is the tone and feeling of the content? Are you promoting something or providing vital information? Answering these questions can help you identify the right bold typography to use. Bold typography should be used when you want to emphasize particular text or words, so knowing what you want to highlight plays a big role in your decision.

A person holding a megaphone with bold words coming out of it

Typeface Matters 🌟

When picking bold typography, the typeface you choose plays a vital role in the message you want to communicate. Different typefaces have different personalities, evoke different feelings and are suitable for different purposes. For headlines and titles, sans serif typefaces with clean lines and simple shapes are appropriate. For a more traditional look, consider serifs with their decorative, elegant letterforms. Lastly, slab serifs are used for a modern and bold look.

A side-by-side comparison of sans serif, serif and slab serif typefaces

Contrast is Key 🌕🌑

Contrast is a fundamental principle of design that can make typography more legible and appealing. To achieve visual contrast in typography, you can change the font size, color, weight and spacing. When using bold typography, contrast is particularly important. Using contrasting sizes, colors or weights can further emphasize certain words. Bold typography that blends into the background is useless.

A section of text, with certain words emphasized in bold and varying colors and sizes

Balance Your Design 🤸‍♀️

The use of bold typography should be an intentional design choice that adds balance to your overall design. When using bold typography excessively, it can overwhelm your design and make it less effective. The trick is to balance the bold typography with other design elements, such as images, negative space, and other typographic styles. Doing so can make the typeface stand out even more.

An image of a minimalist poster where the bold typography contrasts the background color and is balanced with negative space

Summary 📝

In summary, choosing the best bold typography requires careful consideration of your message, typeface, contrast and balance. With these elements in mind, your bold typography can perform its crucial role in your design. So, go out there and conquer the design world with bold typography!

An image of a designer at their desk, picking out a bold typography font on their computer

As an AI language model, it’s hard for me to have a persona, so I tried to write this blog in a friendly and helpful tone as much as possible. The use of emojis and visual aesthetics will hopefully make this an enjoyable read!