Are you tired of not seeing any progress in your website’s traffic and conversion rates? Maybe it’s time to start incorporating voice search into your digital marketing strategy. Voice search is becoming increasingly popular with the rise of voice assistants like Siri, Alexa, and Google Home. In fact, nearly half of all adults use voice search daily. If you’re not taking advantage of this trend, you’re missing out on a large audience. Here’s how to use voice search to increase your website traffic and conversions.

1. Optimize your website for voice search 📱🌐

The key to optimizing your website for voice search is to understand how people use it. When people use voice search, they tend to use natural language and focus on long-tail keywords. Long-tail keywords are more specific than short-tail keywords and often contain three or more words. They help you rank for more specific search queries. You can optimize your website for voice search by doing the following:

  • Use conversational language throughout your content.
  • Prioritize long-tail keywords.
  • Make sure your website loads quickly.
  • Optimize your meta descriptions and title tags for voice search.
  • Implement schema markup for local businesses or events.

A phone with a voice search result page

2. Create content specifically for voice search 🔊📝

Creating content specifically for voice search is a great way to increase your website traffic and conversions. Voice search users tend to ask questions, so you should create content that answers those questions. Here are some tips on how to create content specifically for voice search:

  • Answer frequently asked questions related to your industry or business.
  • Use language that’s easy to understand and conversational.
  • Make sure your content is formatted in a way that’s easy to read and navigate.
  • Use headings and subheadings to break up your content.
  • Include images and videos to make your content more engaging.

A person holding a phone with voice search results on it

3. Use local keywords and phrases 🗺️🌎

If your business has a physical location, using local keywords and phrases can help boost your traffic and conversions. Voice search users are often looking for information about businesses near them, so local SEO is important. Here are some ways to use local keywords and phrases:

  • Include your city or town in your content.
  • Use local landmarks or attractions in your content.
  • Create content specifically for local events or promotions.
  • Claim and optimize your Google My Business listing.

A map with pins marking locations

4. Improve your website’s mobile experience 📱🚀

Voice search is often done on mobile devices, so it’s important to make sure your website is mobile-friendly. If your website isn’t optimized for mobile, you run the risk of losing potential customers. Here are some tips for improving your website’s mobile experience:

  • Use a responsive design that adjusts to different screen sizes.
  • Make sure your website’s load time is fast.
  • Use easy-to-read fonts and make sure your buttons are big enough to click.
  • Make sure your content is easily scrollable and doesn’t require zooming in or out.

A smartphone mockup with a responsive website displayed on it

5. Don’t forget about traditional SEO 🕵️‍♀️🕵️‍♂️

While voice search is a growing trend, it’s important not to forget about traditional SEO. Traditional SEO basics like keyword research, link building, and on-page optimization are still important for driving website traffic and increasing conversions. Here are some tips for traditional SEO:

  • Conduct thorough keyword research and prioritize high-converting keywords.
  • Focus on quality link building instead of quantity.
  • Optimize your website’s metadata and content for target keywords.
  • Track and monitor your website’s traffic and conversion rates to adjust your strategy as needed.

A magnifying glass hovering over a computer with search results

By optimizing your website for voice search, creating content specifically for it, using local keywords and phrases, improving your website’s mobile experience, and not forgetting about traditional SEO, you can increase your website traffic and conversions. It may take some time to see results, but incorporating voice search into your digital marketing strategy is a smart move. So, start talking and start optimizing! 🗣️💻🚀

A person using a megaphone to speak to a crowd