Are you an aspiring author looking to take the leap into self-publishing? Congrats! 🎉 It’s an exciting time, but can also be overwhelming. There’s a lot of information out there, and it can be difficult to determine what advice to follow. 😬 But don’t worry, I’m here to guide you through the dos and donts of navigating the self-publishing process.

The Dos

Do your research 👩‍💻

Before you begin the self-publishing process, take the time to research the industry. This includes researching publishing platforms, marketing strategies, and legal requirements. Understanding the industry will give you a leg up and ensure that you don’t make costly mistakes.

A young woman typing on a laptop with books surrounding her.

Do invest in professional editing 📝

It’s important to present a professional product to your readers. One of the most common mistakes self-publishing authors make is neglecting the editing process. Invest in a professional editing service to ensure your manuscript is free of errors and ready for publication.

A stack of papers with a pen and edited papers scattered around it.

Do create a strong cover design 🎨

Your book cover is the first thing a reader sees, and can be the difference between someone buying or passing on your book. Invest in a strong cover design that communicates the tone and genre of your book.

A book cover design with bold typography and imagery that represents the book's genre.

Do enlist beta readers 👥

Before publishing, enlist a group of beta readers to give feedback on your manuscript. This can help improve the quality of your book and provide valuable insights.

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Do develop a marketing plan 📈

Marketing is important for any book, and self-publishing is no exception. Develop a marketing plan that includes social media, email marketing, and advertising.

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The Don’ts

Self-publishers are responsible for obtaining necessary legal permissions and obtaining an ISBN. Neglecting these requirements can lead to legal issues down the line.

A legal document with a pen laying on top.

Don’t make a subpar product 🙅‍♀️

Self-publishing does not mean that you can bypass quality standards. Make sure your book is well-written, well-edited, and well-designed. Low quality books can lead to a poor reputation and hurt future sales.

A stack of books with one that is falling apart and the others in pristine condition.

Don’t limit yourself to one platform 🚫

Publishing on multiple platforms (such as Amazon, Barnes & Noble, and Kobo) can help increase visibility and reach a wider audience. Don’t limit yourself to just one platform.

A computer screen with multiple tabs open showcasing different publishing platforms.

Don’t be afraid to seek help 🆘

Self-publishing can be a daunting process, but it doesn’t have to be done alone. Seek the help of professionals such as editors, designers, and marketers.

A person holding up a sign that says "Help" with a group of people around them offering assistance.

Don’t give up too soon 🤞

Self-publishing takes time and effort. Don’t give up if you don’t see immediate results. Keep marketing your book and improving it. Success takes time.

A person climbing a mountain with a book in hand and a clear view of the top in the distance.

In summary, self-publishing can be an exciting and fulfilling adventure. Remember to do your research, invest in professional services, create a strong product, and develop a marketing plan. Don’t neglect legal requirements, limit yourself to one platform, or be afraid to seek help. And most importantly, don’t give up too soon.

A person holding a published book with a big smile on their face.