Social Media Roundup: The Latest Highlights and Trends 🔥

Hey there social media enthusiasts! Welcome to our latest roundup of all the exciting highlights and trends taking place on social media platforms right now. 😎

In this post, we’ll cover everything from the newest features and updates to recent reports and studies, so you can stay on top of the game and ace your social media strategies!

Instagram 🔍

Instagram To Add TikTok Duets-Like Feature - ‘Remix’

Instagram is set to launch a new feature called “Remix” which will allow users to remix other people’s photos and videos that have been shared on stories. Instagram isn’t hiding the fact that this is heavily influenced by the popular TikTok duet feature.

This new feature will allow users to create and record a video alongside an existing one. All the remixed content creation will be featured on a new “Remix” tab on the user’s original post. As the name suggests, “Remix” isn’t just limited to video, but also can be applied to photos, Reels clips, and Boomerangs.

Instagram Tests ‘Exclusive Stories’ For Creators

Instagram is testing a new feature called “Exclusive Stories,” which allows creators to share Instagram stories that are only visible to their fans who subscribe to their content on the platform.

Creators opted into Exclusive Stories, and followers who want to access the exclusive content from creators they follow will have to pay a subscription fee to access the feature. This new feature aims to provide creators with a new way to monetize their content on the platform and deepen their relationships with fans.

Instagram Shares New Insights Into How Content Is Ranked in the Explore Tab

This week, Instagram shared more insights into how content is ranked in the Explore Tab, which could provide businesses with more guidance on how to optimize their content for the algorithm.

In a recent blog post, Instagram shared three main factors used to rank content in the Explore Tab, which are “Relevance,” “Freshness,” and “Diversity.” This information can guide businesses and creators to tailor their content for the most engagement.

Twitter 🦜

Twitter’s Testing New Tweet Reactions with ‘Thumbs Up’ and ‘Thumbs Down’ Options

Twitter’s developing a new feature that will allow users to share a range of emoji-like reactions to tweets, including a Thumbs Up and a Thumbs Down.

Currently, Twitter only allows users to “Like” posts, but this new feature would give audiences the ability to react more diversely. The test’s initial phase is only visible to iOS users in Turkey, but it is expected to be available globally soon.

Twitter Reports 192 Million Monetizable Daily Active Users in Q4 2020

Twitter shared its Q4 2020 results which revealed that it had 192 million monetizable daily active users. In Q4 2020, Twitter exceeded the expectations in its total revenue of $1.29 billion, which is up by 28% YoY.

The result was driven by the company’s ad business growth, which experienced a 31% YoY increase in revenue. The company’s impressive performance was mainly attributed to the US elections and released exciting features such as the Fleets.

Facebook 📚

Facebook’s Working On a New Tool to Build Email Marketing Campaigns from Within the Platform

Facebook is testing a new tool that allows Pages to send marketing emails through its platform. That would enable SMEs to create new email marketing campaigns without focusing on an external email marketing platform.

Currently, the test version of the feature is only available to a small group of pages in the US and Canada with plans for a wider roll-out of the feature in the coming months.

Facebook Adds New Features to Messenger Kids to Help Parents Better Manage their Children’s Online Activities

Facebook rolled out new features to Messenger Kids that allow parents to monitor their child’s activity on the platform and maintain a high level of control over their online interactions.

The new features include a custom sleep mode that parents can manage to restrict their child’s use of the app, and the new “Supervised Friending” will allow parents to monitor their child’s friend requests and chats.

That’s it for this week’s social media roundup. We hope you enjoyed it and found these updates useful. Until the next time, 👋