Welcome to the world of startups 🌎 It’s a thrilling and challenging place, and to make a mark in this industry, you need the right toolkit. One of the most essential tools is the pitch deck, which is essentially a presentation that showcases your business idea and plan👨‍💼 But creating the right pitch deck in this digital age can be tricky, with so many factors to keep in mind 🤔 So let’s dive into the world of pitch deck design for non-tech startups and explore the key components to include ✨

1. Cover Slide - Captivate the Audience 🎉

To start with, your pitch deck’s cover slide must captivate the audience right from the get-go👀 A good cover slide must contain elements that entice your audience to keep watching 👁️‍🗨️include striking visuals and catchy headlines. Nothing too complex, just something that evokes curiosity and sets the right tone 📣

A cover slide with a presentation slide and a person on the side that looks like he/she is presenting.

2. Team Introduction - The Who and The Why 🤝

The second component of your pitch deck should be the introduction of your team and key individuals involved in the company 🤝 Take the opportunity to capture the audience’s trust by showcasing your team’s competence, experience, and passion for the project ✨

A team photo or a collage of individual photos from the team introduction section.

3. Market Overview - The Where 🗺️

The third part of your pitch deck should showcase your understanding of the current market and the problem that your startup is attempting to solve 🕵️‍♀️ This section should highlight your target demographic and illustrate the gap in the market that you plan to fill with your solution 💡

A map or world graphic that represents the market overview section.

4. Product or Service - The What 💼

The fourth section of your pitch deck should highlight your product or service and its unique selling points (USPs) 🚀 With so many startups vying for attention, it is essential to showcase how your offering is different from the rest. Highlight its benefits, pricing structure, and any potential limitations 📈

A product image or a picture that represents the product or service section.

5. Business Model - The How 💸

Next, dive into how you plan to monetize your product or service by providing a detailed analysis of your business model 💸 Showcase how your startup intends to generate steady revenue, reduce overhead costs, and sustain the business in the long run 📈

A business plan graphic or a chart that represents the business model section.

6. Marketing and Sales Strategy - The Promotion 📢

The penultimate section should detail your marketing and sales strategies 📢 Outline your plan to attract and retain customers, increase visibility and brand recognition 🚀 Marketing and sales strategies help demonstrate that you have a solid understanding of the market and that you have a clear plan to engage and sell to customers.

A marketing plan graphic or a chart that represents the marketing and sales strategy section.

7. Financials - Show Them the Money 💰

Finally, the last section should showcase your financial situation ✨ Highlight metrics such as sales figures, investments, cash flow and profit margins. Be transparent about your projections, but don’t gloss over any potential pitfalls. Show how investment in your startup can translate into profitable returns 📈

A graph or financial infographic to represent the financials section.

Creating the perfect pitch deck requires time, effort, and skill, but it pays off in the end ✨ A well-crafted pitch deck is a ticket to investment, partnerships, and growth. If done right, your pitch deck can take your startup to great heights 🚀

A screenshot of a successful pitch deck presentation with the words "Welcome to our World" at the beginning.

Now that you have a clearer idea of the key elements to include in a pitch deck for non-tech startups, get cracking on creating your masterpiece 🌟 Remember to keep things simple, clear, and concise. Good luck on your journey to success! 🤞