If you are a small business owner in the beauty industry, partnering with big beauty brands can be tricky but rewarding. Partnering with well-established and reputable brands in the industry can give your business a much-needed boost, extend your reach, and help increase your customer base.

However, it can be challenging for small businesses to find and approach big beauty brands effectively. There are certain dos and don’ts that small businesses should know about to help them get their foot in the door and make a lasting impression. In this blog, we’ll discuss the most critical dos and don’ts for small businesses looking to partner with big beauty brands.

The Dos 💯

Do Your Research 📚

Before approaching any big beauty brand, it’s crucial to research them thoroughly. Learn about their core values, mission statement, and products. Find out if they have partnered with small businesses in the past, and if so, what were the results. Knowing all this information will help you establish whether it’s the right brand for you to partner with and give you valuable insight into how to approach them.

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Create a Compelling Pitch 🎉

When approaching big beauty brands, a compelling pitch is crucial. You need to showcase what sets you apart and why the brand should partner with you. Keep it short, concise, and straightforward, highlighting your unique selling points. Include any relevant data and case studies to show what you can offer to the brand.

Man presenting an idea on a whiteboard

Be Persistent but Professional 💪

When trying to partner with a big beauty brand, it’s essential to be persistent but professional. Don’t give up after the first “no.” But at the same time, don’t be overly aggressive with your follow-ups. Show them that you value their time, and you are committed to your business. Remember, persistence and professionalism go hand in hand.

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Network with Industry Professionals 🤝

You can’t underestimate the power of networking in the beauty industry. Attend events, trade shows, and connect with industry professionals who have already established connections with big beauty brands. Not only will they offer you fantastic industry insights, but they may also be able to offer valuable introductions.

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Ask for Feedback and Input 🤔

When partnering with big beauty brands, don’t forget to ask for feedback and input. Be open to constructive criticisms and suggestions. Big beauty brands have a wealth of knowledge and experience in the industry and can offer valuable insights that you may not have considered.

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The Don’ts 🙅‍♀️

Don’t Be Overly Aggressive 💢

One of the biggest turnoffs for big beauty brands is a business owner who is too pushy or aggressive. Don’t be overly aggressive with your pitch or follow up. It’s essential to show that you value their time and respect their business. A better approach is to be persistent yet professional with your outreach.

A person yelling and pointing aggressively

Don’t Ignore Niche Brands 🔎

While it’s great to partner with big brands, it’s important not to overlook niche brands in the beauty industry. Niche brands can offer you a more targeted customer base and a more personalized approach. Consider partnering with niche brands that align with your values and goals.

A woman holding several different beauty products, including makeup brushes, lipstick, and eyeshadow palettes

Don’t Rely Only on Social Media 📱

Social media can be a great tool for marketing, but it shouldn’t be your only approach when trying to partner with big beauty brands. It’s important to have a multi-pronged approach that includes email, phone, and in-person marketing tactics. Big beauty brands get tons of messages on social media, so it’s easy for your message to get lost in the mix.

A woman on her phone, scrolling through social media

Don’t Be Too Focused on Sales 📈

While sales are essential for any small business, it shouldn’t be the only focus. When approaching big beauty brands, show them that you care about building a long-term relationship and value their partnership. It’s also important to showcase how your business can bring value to their brand.

A small business owner counting money at a register

Don’t Give Up Too Soon 🔍

Finding the right big beauty brand to partner with can take time, effort, and persistence. Don’t give up too soon if you receive a few rejections. Keep refining your approach, and eventually, you’ll find the right brand that aligns with your business values and goals.

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Conclusion 🎉

Partnering with big beauty brands can be a game-changer for small businesses in the industry, but it takes time, effort, and dedication. Follow these dos and don’ts to make a lasting impression on big beauty brands and help elevate your small beauty business.

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