Hi there, fellow freelancer! Are you looking to increase your online presence and attract more clients? Look no further! In this article, we’ll cover the social media Dos and Don’ts that will help you maximize your online exposure. Let’s dive right in!

Dos 🙌🏼

Define Your Target Audience 👥

Before doing anything else, it’s important to know who your target audience is. Are you a freelance writer looking to target small business owners? Or are you a graphic designer looking to target startups? Once you define your target audience, you can tailor your social media content to their needs and interests.

A target board with arrows pointing to a bull's eye in the center

It’s tempting to be on every social media platform available, but that’s not always effective. Different platforms attract different audiences, so it’s important to know which platforms your target audience uses the most. For example, if your target audience is mostly B2B, then LinkedIn would be the ideal platform for you.

A blank game board with different social media logos on each square

Engage with Your Audience 🤝

Social media is all about building relationships and engaging with your audience. Responding to comments, starting a conversation, and liking and sharing valuable content are all great ways to connect with your audience. The more you engage, the more likely people are to remember you and refer you to others.

A cartoon style handshake with two hands meeting in the center

Use Hashtags Effectively 📢

Using hashtags effectively is a great way to increase your reach and visibility. Do some research and find out what hashtags your target audience uses, and incorporate those into your posts. Avoid overusing hashtags, as it can come across as spammy and decrease engagement.

A speech bubble with a hashtag symbol inside it

Don’ts 🚫

Don’t Over-Promote 👎🏼

While it’s important to promote your services on social media, it’s equally important not to over-promote. People follow you on social media to see valuable and engaging content, not just self-promotion. Aim for an 80/20 split, where only 20% of your content is promotional.

A person with a giant sales pitch megaphone

Don’t Ignore Negative Feedback 🙅🏻‍♂️

Negative feedback happens, and it’s important not to ignore it. Address the situation in a timely and professional manner, and show that you’re willing to work with your clients to find a solution. Ignoring negative feedback can damage your online reputation and deter potential clients.

A speech bubble with a frown face inside it

Don’t Use Inconsistent Branding 🚫

Your social media profiles should be consistent with your branding, including your profile picture, cover photo, and bio. Inconsistent branding can come across as unprofessional and confusing. Make sure your branding is clear and consistent across all platforms.

A person holding different logos in one hand, and a cohesive branding package in the other

Don’t Ignore Analytics 📊

Analytics are your best friend when it comes to social media. Pay attention to which posts perform well and which ones don’t, and adjust your content accordingly. Analyzing your social media performance can help you refine your social media strategy and attract more clients.

A bar graph with a line pointing upwards

Conclusion 📝

By following these Dos and Don’ts, you can maximize your online exposure and attract more clients to your freelance business. Remember to define your target audience, strategize your social media platforms, engage with your audience, and use hashtags effectively. Meanwhile, avoid over-promoting, ignoring negative feedback, using inconsistent branding, and ignoring analytics. Best of luck on your social media journey!

A laptop with different social media logos on the screen