From Clubs to Charts: Women Leading Electronic Music's Commercial Success
Electronic music has always had a close relationship with the club scene, with DJs playing to packed crowds in dimly lit rooms. However, the genre has moved beyond the club scene and made its way to commercial success, thanks in large part to the contributions of women. In this blog, we’ll explore how women have become leaders in electronic music’s commercial success.
Women Taking Over Festivals 🎉
One of the biggest ways women have influenced electronic music’s commercial success is by taking over festival lineups. More and more festivals are being headlined by female DJs and producers, proving that women belong in the electronic music industry just as much as men. Women like Nina Kraviz and Peggy Gou are leading the charge when it comes to festival lineups, showing that gender is not a barrier to success in the industry.
Diverse Representation 🌈
In addition to festival lineups, women and people of marginalized genders are making their voices heard in electronic music on a larger scale. The industry is moving away from predominantly white, male representation and embracing the diversity that exists within the genre. Los Angeles based producer TOKiMONSTA puts it best: “I am so thrilled to see the growth of female representation in electronic music. It’s more than just about gender equality, it’s about bringing in new ideas and sounds to the scene.” By embracing diversity, the electronic music industry is becoming more reflective of the world we live in.
Women in Production 🎧
Women have always been present in the electronic music industry, but often relegated to supporting roles. However, women are now making their mark in production and taking the lead in creating innovative and unique sounds. Artists like Grimes and SOPHIE are not only producing music for themselves, but also shaping the production sound of other artists, and paving the way for more women to break into the field. Daily, more women are taking on roles in production and showing that electronic music production is not a man’s world.
Women DJs Rule 💃
Female DJs have always been present in the club scene, but they are now achieving worldwide acclaim. DJs like Charlotte de Witte and Amelie Lens are crushing the scene and showing that women DJs can hold their own against anyone. Many women DJs have been at it for decades, but are only now achieving the recognition and status they deserve. Women like Nicole Moudaber and Anna Lunoe are leaders in the industry, consistently pushing boundaries with their sets and earning the respect of both their fans and their peers.
Women as Entrepreneurs 👩💼
Finally, women are also making major contributions to electronic music’s commercial success as entrepreneurs. Women like Jen Monroe, who founded Listen, Rinse, Repeat, and Krewella’s Jahan Yousaf, who co-founded Trollphace and created their own label, are paving the way for more women to take control of their own careers and companies within the industry. By breaking into the industry from all angles, women are demonstrating that electronic music is a genre that anyone can succeed in.
Summary
From taking over festival lineups to breaking into production and entrepreneurship, women are making their mark on the electronic music industry and leading its commercial success. The genre is diversifying and evolving, proving that electronic music is not just for a single demographic of people. By doing so, women are demonstrating that the electronic music scene is something everyone can contribute to and enjoy.
