👋 Hey there! Do you feel frustrated with the lack of response from your Call-to-Actions (CTAs)? You’re not alone. CTAs are a critical part of any marketing strategy and can make or break your conversion rates. If your CTAs aren’t converting, it’s time to take action. In this blog post, we’ll look at some common reasons CTAs fail and what you can do to fix them.

1. Your CTA is Hidden

One of the most common reasons for weak CTA performance is poor placement. If your CTA is buried at the bottom of a page or hidden in a small font, chances are your audience won’t see it. Be sure to place your CTA in an easy-to-find location, with a legible font size, and use contrasting colors to make sure it stands out.

A CTA button hidden at the bottom of a page.

2. Your CTA is Unclear

Your CTA should be crystal clear and concise. Don’t try to be clever or too wordy with your CTA language, or you risk confusion. Instead, use language that directly tells the customer what you want them to do. Verbs like “buy,” “download,” or “subscribe” work well.

An image of a clear and concise CTA button: "Download Now".

3. Your Value Proposition is Weak

A value proposition tells customers why they should take action. If your CTA is asking someone to “buy now” but doesn’t offer any real value in return, why would they do it? Your CTA needs to have a clear value proposition. Explain what the customer will get in exchange for taking action.

An image of a CTA button with a value proposition: "Get 50% off your first order".

4. Your CTA is Not Relevant

Your CTA needs to be relevant to the content of the page since it’s more likely to convert when the customer sees a direct connection between the offer and content. For instance, if you have an article about exercise, the CTA should lead to a related service or product.

An image of an unrelated CTA button on a blog page about cooking.

5. Your CTA is Not Urgent

Your CTA must give a sense of urgency to convince the customer to take action right away. It can be through a time-limited offer, limited stock, or highlighting the benefits of taking action now.

An image of a CTA button with a sense of urgency: "Last chance to get the discount"

6. Your CTA is Not A/B Tested

A/B testing is an excellent way to find out which CTA copy, design or placement works best for your audience. Consider running tests for different marketing campaigns to find the winning CTA for each.

A CTA button showing A/B test results with a bigger and brighter CTA "Download Now" and a lower conversion rate.

7. Your CTA is Not Mobile-Friendly

With mobile usage increasing globally, it’s important to make sure your CTAs are entirely mobile-responsive. Ensure that the CTAs can be clicked with ease and display correctly on mobile screens.

An image of a CTA button that covers the whole mobile screen, and how it negatively affects the user experience.

🎉 That’s it, folks. These tips will help you create CTAs that are more effective and lead to better engagement and conversions. Remember to avoid these common mistakes, keep A/B testing, and continually optimize your CTAs to improve performance. Happy optimizing!💪

An image of a happy marketer sitting in front of his computer with the increased conversion charts on the screen.