Hey there, fellow e-commerce enthusiasts! 👋 Today, we’ll be tackling a topic that can make or break your online store’s success - retargeting. It’s no secret that a large portion of shoppers abandon their carts before completing a purchase. But fear not, because with some retargeting tactics, you can bring those lost shoppers back to your store. Here are some tips to help you re-engage abandoned shoppers.

Use Dynamic Ads 🚀

Do you ever get ads from online stores that seem to be showcasing items you’ve recently viewed on their website? That’s an example of dynamic ads in action. These types of ads are personalized to the shopper based on their previous browsing activity.

Dynamic ads are a great way to remind shoppers of what they were interested in and encourage them to come back to your store. Plus, they’re proven to have higher click-through and conversion rates than standard ads.

A dynamic ad showcasing a product the shopper recently viewed.

Offer a Discount Code 💰

Who doesn’t love a good discount, amirite? Offering a discount code to shoppers who have abandoned their cart can be a great way to entice them to come back and complete their purchase.

Make sure the discount is enticing enough to persuade the shopper to complete their purchase, but not so generous that it eats into your profits. And don’t forget to set an expiration date for the discount code to create a sense of urgency.

A discount code being typed into a checkout page.

Send Personalized Emails 💌

Email marketing can be a powerful tool in your retargeting arsenal. Sending personalized emails to shoppers who have abandoned their cart can remind them of what they left behind.

Make sure the email is personalized to the shopper and includes a clear call-to-action. You can also include a discount code to sweeten the deal. And don’t forget to test different subject lines and email content to see what resonates with your audience.

A person checking their email on their phone.

Consider Cart Abandonment Emails 🛒

Cart abandonment emails are a specific type of email marketing that’s already tailored to shoppers who have abandoned their cart. These emails can be triggered automatically after a certain period of time has passed since the abandonment.

Make sure the email includes a clear call-to-action and a reminder of what the shopper left in their cart. You can also offer a discount code or free shipping to persuade them to complete their purchase.

A cart abandonment email featuring products left behind in the cart.

Don’t Overdo It 💥

While retargeting can be effective, it’s important not to overdo it. Bombarding shoppers with too many ads or emails can be annoying and counterproductive.

Make sure to set a frequency cap on your retargeting campaigns to avoid overwhelming the shopper. And don’t forget to test different retargeting strategies to see what works best for your audience.

A person deleting multiple emails from the same sender.

And there you have it, folks! Some tips to help you re-engage abandoned shoppers and boost your e-commerce sales. Remember, retargeting is all about finding the sweet spot between reminding shoppers of what they left behind and not annoying them in the process. Happy selling! 🛍️

A happy customer with a shopping bag, representing successful e-commerce sales.