How Influencer Marketing Boosted Sales: 10 Real-Life Examples 🚀
Influencer marketing has become one of the most popular and effective ways to promote a product or service to a wider audience. By partnering with an influential person in your industry, you can leverage their audience to boost your own sales. In this blog, we will see 10 real-life examples of how influencer marketing boosted sales for different brands.
1. Daniel Wellington 👀
Daniel Wellington is a watch company that saw a 214% increase in Instagram followers and a 3,600% increase in website traffic after collaborating with influencers. Their influencers, mostly fashion bloggers, showed how the watch fits into the perfect lifestyle and helped the brand tap into a younger audience.
2. H&M 👕
In 2019, H&M partnered with the famous Giambattista Valli to promote their new line on Instagram, driving a significant amount of hype and sales. Within 24 hours after the post, the collection was sold out in many stores, and online orders quadrupled, with the global search interest for H&M increased by 28%.
3. Glossier 💄
Glossier, a makeup and skincare brand, used micro-influencers to reach out to their target audience more effectively. These influencers had a smaller but more engaged audience and promoted the brand’s aesthetic and brand values to drive sales. Glossier’s Instagram account grew by 600,000 followers in just two years due in large part to their influencer marketing campaigns.
4. Gymshark 🏋️♀️
Gymshark, an activewear brand, found its breakthrough by leveraging influencer marketing on various social media platforms. They created a hype around their products with fitness enthusiasts, athletes, and influencers who were already rallying behind their brand with an encouraging message for fitness enthusiasts who wanted to better themselves.
5. FitTea 🍵
FitTea, a dietary supplement company, employed Kylie Jenner and her massive following to promote their products on social media. The campaign was a major success, garnering over 1 million likes and driving a huge surge in sales. It showed that even huge brands can benefit from influencer marketing.
6. MVMT Watches ⌚️
MVMT Watches, a watch company, partnered with influencers in the lifestyle and fashion niches to promote their brand. These influencers shared their experience of wearing the watch, and how it could be styled with different wardrobes, and as a result, MVMT watches sales increased by 300%.
7. Sugarbearhair 🐻
Sugarbearhair, a gummy vitamins brand, collaborated with influencers to promote their hair care products. The influencers were mainly beauty bloggers/vloggers, and as a result of their promotion, Sugarbearhair products became an instant hit, with sales skyrocketing.
8. Adidas Originals 👟
Adidas Originals saw an exceptional increase in sales after collaborating with influencers in an attempt to target younger audience members. adidas followed the footsteps of Puma and Nike and started using celebrity endorsers, influencers, and co-creators to target younger audiences.
9. FabFitFun 🎁
FabFitFun Box, a seasonal subscription box, employed influencers to show off their Spring box on Instagram through unboxing videos and captivating imagery. The influencers inspired other social media users to sign up for the box, resulting in thousands of new subscribers.
10. Kopari Beauty 🥥
Kopari Beauty’s innovative influencer outreach strategy provided regular consumers with readily available feedback about the values, ingredients, and quality behind their products. By collaborating with micro-influencers in the health and wellness niche, they amplified their message about using high-quality, organic coconut oil in their beauty products.
In conclusion, influencer marketing is an excellent way to reach a wider, more engaged audience. By collaborating with influencers that resonate with your brand, you can obtain new customers effectively and sustainably. Brands need to ensure that they are catering to their consumers’ values and align with the trends, and using the right influencers can do just that.
