Hey there fellow LinkedIn user! 👋

Are you looking to spruce up your LinkedIn profile and attract potential employers or clients? Then look no further! In this blog post, we’ll cover the dos and don’ts of LinkedIn branding, so you can make the most out of your online presence. Let’s get started. 💼

Do use a professional profile picture

First impressions matter, especially on LinkedIn. Make sure you have a professional profile picture that accurately represents you and your industry. Avoid using casual photos or selfies - instead, opt for a well-lit headshot that showcases your personality and professionalism.

A headshot of a professional with a friendly yet authoritative expression.

Don’t use a generic headline

Your headline is one of the first things people see on your profile, so it’s important to make it stand out. Avoid using a generic title like “Marketing Executive” or “Sales Manager”. Instead, use keywords and descriptive language to highlight your unique skills and experience. For example, “Marketing Guru with a passion for digital strategy” or “Sales Leader with a proven track record of exceeding targets”.

A LinkedIn headline that includes specific keywords that highlight the user's niche expertise.

Do customize your URL

Your LinkedIn URL is essentially your digital business card, so make sure it’s customized and easy to remember. Instead of the long string of random numbers that LinkedIn assigns you by default, customize your URL to include your name or brand. This will make it easier for people to find and connect with you.

An example of a customized LinkedIn URL including the user's name.

Don’t neglect your summary

Your summary is your chance to showcase your personality, values, and goals. Don’t make the mistake of leaving it blank or using a generic template. Instead, use it to tell your story and highlight your achievements. Be concise and use bullet points to break up the text. And don’t forget to include a call to action, such as inviting people to connect with you or visit your website.

A summary that effectively showcases the user's personality, expertise, and goals, with a clear call to action to connect.

Do showcase your skills and endorsements

LinkedIn is all about showcasing your skills and expertise, so make sure you list all of your relevant skills and get endorsements from your connections. This will not only highlight your strengths but also make you more visible in search results.

An example of a LinkedIn user's skills section, which includes a variety of relevant keywords and endorsements from connections.

Don’t use buzzwords or jargon

While it’s important to use industry-specific keywords in your profile, don’t overdo it with buzzwords or jargon that could confuse or turn off potential viewers. Instead, use clear and concise language that anyone can understand.

An example of a LinkedIn profile that uses clear and concise language to describe the user's expertise, without resorting to buzzwords or jargon.

Do engage with your network

Finally, don’t forget to engage with your LinkedIn network. This means sharing relevant content, commenting on posts, and connecting with new people. By staying active and visible on the platform, you’ll build your brand and increase your chances of landing new opportunities.

An example of a LinkedIn post that generates engagement and discussion, with a variety of relevant hashtags and a call to action to comment or share.

And there you have it - the dos and don’ts of LinkedIn branding. By following these tips, you’ll be well on your way to creating a profile that showcases your unique skills and attracts potential employers or clients. Happy branding! 💼👀

An image of a laptop or smartphone with a LinkedIn profile open, showcasing a well-branded and professional profile.