If you’re new to PPC keyword research, then you might be wondering how to start. One of the most effective ways to get started is by conducting a competitive analysis. A competitive analysis can provide you with valuable insights into the keywords that your competitors are targeting, allowing you to create a more effective PPC campaign. In this blog post, we’ll guide you on how to use competitive analysis for PPC keyword research.

Step 1: Identify Your Competitors 🔍👀

The first step in conducting a competitive analysis is identifying your competitors. You can start by searching for keywords relevant to your business on Google. Make a list of the websites that appear on the first page of search results. These are most likely your direct competitors.

A person looking at a computer screen, analyzing search results.

Step 2: Analyze Your Competitors’ Websites 🕵️‍♂️📊

Once you’ve identified your competitors, it’s time to analyze their websites. Look for the keywords that they are targeting by examining their page titles, meta descriptions, and content. You can also use online tools like SEMRush or Ahrefs to conduct a detailed analysis of your competitors’ websites.

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Step 3: Look at Your Competitors’ Advertisements 📈💰

Another way to determine the keywords your competitors are targeting is by analyzing their advertisements. You can use Google Ads or other PPC platforms to search for your competitors’ ads and identify the keywords they’re using. Take note of the keywords that appear frequently in their ads, as these are likely their high-performing keywords.

A person searching for advertisements on a computer screen.

Step 4: Identify the Gaps 🤔🔍

Now that you know the keywords your competitors are targeting, it’s time to identify the gaps in their strategy. Look for keywords that are relevant to your business but aren’t being targeted by your competitors. These keywords could be the key to your PPC success.

A lightbulb representing the idea of finding gaps in your competitors' strategy.

Step 5: Evaluate Your Findings 📈📊

Finally, evaluate your findings. Use your competitive analysis to create a list of high-performing keywords that you can target in your PPC campaigns. Take note of the keywords that your competitors are targeting but you’re not, as these could be valuable opportunities for you to gain a competitive edge.

A person holding a chart, evaluating keyword performance.

By using competitive analysis for PPC keyword research, you can gain valuable insights into the keywords that your competitors are targeting, allowing you to create a more effective PPC campaign. Follow these steps to get started today!

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Summary

  • Identify your competitors
  • Analyze your competitors’ websites
  • Look at your competitors’ advertisements
  • Identify the gaps
  • Evaluate your findings

Image Description for the Entire Blog 💻🔍

A person analyzing a chart on a computer, representing the topic of using competitive analysis for PPC keyword research.