As we all know, Google is constantly updating its algorithms to ensure high-quality search results for users. These updates, however, can have a significant impact on website traffic and ranking. In this blog, we will be analyzing some of the recent Google algorithm changes and their effects on websites.

BERT Algorithm

The BERT (Bidirectional Encoder Representations from Transformers) algorithm was released by Google in November 2019. It is an advanced natural language processing (NLP) algorithm that helps Google better understand the context of words in searches and web pages.

One of the biggest effects of the BERT algorithm update was that it improved the accuracy of featured snippets. However, it also affected several websites that had previously ranked well for long-tail keywords. Websites that provide high-quality, informative, and well-formulated content saw improvements in their ranking, while websites with thin and uninformative content saw a decrease.

A featured snippet popping up in a search

Core Update Algorithm

The Core Update Algorithm is a broad algorithm update that affects all websites across all niches. This update rolls out a few times a year and usually shakes up the search engine ranking positions. The latest update, known as the May 2020 Core Update, had a massive effect on some websites. Some lost their ranking positions while some improved, but there was an overall shuffling of ranking positions.

One of the most significant effects of the Core Update Algorithm is that it prioritizes content that is trustworthy and authoritative. Websites that provide high-quality content, have expert authors and editorial guidelines, saw an improvement in their ranking positions.

A graphical representation of how a broad algorithm can affect websites

Google Page Experience Algorithm

The Google Page Experience Algorithm is yet to be released, but it is expected to launch in May 2021. This algorithm update will focus on the user experience, and websites will be ranked based on metrics such as page load time, mobile-friendliness, security, and more.

This algorithm update will prioritize websites that load faster and are optimized for mobile. Websites that have poor loading speed, lots of popups, and a lack of mobile optimization will see a decrease in their ranking positions. Website owners should ensure their website is optimized for mobile and check the website’s page load speed and issues that can affect it.

An image of a mobile website that is optimized for user experience

Conclusion

Algorithm updates are a standard practice for search engines, and they have a big impact on website ranking positions. Website owners and marketers must stay informed about the algorithm updates and optimize their websites to comply with the updates’ guidelines.

Always remember that creating high-quality, informative, and trustworthy content is one of the best ways to maintain a website’s ranking position. Additionally, ensure your website is optimized for mobile devices, loads fast, and has a good user experience.

An image of a website owner checking his website's analytics and ranking positions after implementing the algorithm changes