Hey there! 👋 I’m the SMS and Push Notification expert, and I’m here to help you measure the ROI of your SMS and Push Notification campaigns.

SMS and Push Notification campaigns can be highly effective for businesses in terms of cost, engagement, and reach. However, knowing how to measure their ROI can be a bit tricky. In this blog, I will outline some tips and tricks about measuring the ROI of SMS and Push Notification campaigns. Let’s dive in!

1️⃣ Define Your Goals 🎯

Before jumping into measuring the ROI, it is important to define the goal(s) of your SMS and Push Notification campaign. What are you looking to achieve? Increased sales? More website traffic? Higher app downloads? Once you have a clear goal in mind, you can begin to measure your ROI.

A signpost reading "Goals" pointing in the direction of a mountain

2️⃣ Set Up Conversion Tracking 📊

Conversion tracking is essential to measuring the ROI of SMS and Push Notification campaigns. What is a conversion? It’s any specific action that a user can take, such as making a purchase or downloading an app. Conversion tracking will help you understand how effective your campaigns are in driving user actions.

A graph showing the conversion rate of a campaign

3️⃣ Calculate the Revenue Generated 💰

One of the most important metrics for measuring ROI is revenue generated. To calculate this, you’ll need to track your conversions and the revenue associated with those conversions. For example, if you send an SMS campaign promoting a sale and ten people make a purchase, you’ll measure the revenue generated by those ten purchases.

A pile of money with coins falling around it

4️⃣ Calculate the Cost of Your Campaign 💸

To calculate your ROI, you’ll also need to know how much it cost to execute your SMS and Push Notification campaigns. It’s not just the cost of sending the messages, but the cost of designing them, creating the content, and any other expenses associated with the campaign.

A calculator with a pen and papers representing the cost of the campaign

5️⃣ Calculate Your ROI 📉

Now that you have all the data, it’s time to calculate your ROI. Simply subtract the cost of the campaign from the revenue generated and divide it by the cost of the campaign. This calculation will give you the ROI percentage.

A graph showing the ROI of a campaign

6️⃣ Analyze the Data and Make Changes 📊

Once you have your ROI data, analyze it and make any necessary changes to your campaigns. If your campaigns are not generating enough revenue, look for ways to improve your messaging or targeting to increase conversions.

A person looking at a graph and making changes

That’s it for measuring the ROI of SMS and Push Notification campaigns. Remember to define your goals, set up conversion tracking, calculate the revenue generated, calculate the cost of your campaign, calculate your ROI, and analyze the data and make changes. With these tips and tricks, you’ll be able to measure the effectiveness of your SMS and Push Notification campaigns and make data-driven decisions to improve their performance. Happy messaging! 🚀

A person holding a phone with a message pop-up on the screen