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Location-based marketing has been around for a while, but in recent years, it has taken a new turn. Companies have realized the immense potential that lies in location-based marketing campaigns, and they are now going all out to leverage it. Marketers now have a wealth of data and technology at their disposal, which they can use to create innovative campaigns that break the mold.

In this blog, we will take a look at some of the most exciting and innovative location-based marketing campaigns that have been launched in recent times. We will explore how these campaigns broke the mold and what we can learn from them.

McDonald’s McDelivery

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McDonald’s is one of the most iconic brands in the world, and their McDelivery campaign was nothing short of legendary. To promote their new delivery service, McDonald’s launched a location-based campaign in Dubai. The campaign used geo-fencing technology to target customers within a certain radius of a McDonald’s delivery location. When customers were within this radius, they received a push notification inviting them to order food for delivery. Customers could also track their delivery in real-time using the McDonald’s app.

The McDelivery campaign was a huge success, with a 40% increase in orders within the targeted areas. The campaign showed the power of location-based marketing and how it can be used to drive sales and increase brand awareness.

Image of a McDonald's McDelivery vehicle parked in front of a house.

Sephora’s Beacons

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Sephora is a well-known beauty brand that has always been at the forefront of innovation in marketing. Their use of iBeacon technology in their stores is a perfect example of this. Sephora installed iBeacon devices in their stores that could detect when a customer was near a specific product. When a customer was close to a product, they would receive a notification on their phone, offering them a free sample or discount on that product.

This location-based marketing campaign was a huge success, with a 64% increase in in-store app usage and a significant increase in sales of the promoted products. The campaign showed the power of technology and how it can be used to create personalized experiences for customers.

Image of a woman shopping in Sephora store with her phone receiving a notification.

Adidas Boost Your Run

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Adidas’ Boost Your Run campaign was another innovative example of location-based marketing. The campaign was designed to promote the launch of Adidas’ new Boost running shoe. To participate in the campaign, runners were required to download the Adidas running app and complete a 10km run within a designated area. The app used GPS to track the runner’s progress and gave them real-time feedback on their performance.

The campaign was a huge success, with over 898,000 runners participating globally. The campaign showed the power of location-based marketing and how it can be used to create engaging and interactive experiences for customers.

Image of a person jogging while wearing Adidas Boost shoes with their phone tracking their progress.

Conclusion

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Location-based marketing has come a long way, and these innovative campaigns are proof of that. From McDonald’s geo-fencing to Sephora’s iBeacons, and Adidas running app, these campaigns have shown us the true power of location-based marketing. By creating personalized, engaging, and interactive experiences for customers, these campaigns have driven sales, increased brand awareness, and created a loyal customer base.

Whether you’re a small business or a large corporation, location-based marketing has the potential to unlock new opportunities for your business. By leveraging data and technology, you can create innovative campaigns that break the mold, increase customer engagement, and drive sales. So go ahead, get creative, and let location-based marketing take your business to new heights.

Image of a person holding a phone with a location-based marketing campaign on the screen.