📱 The world of marketing has transformed immensely with the advent of business communication tools such as SMS and push notifications. The users of the internet are now bombarded with marketing messages, and to capture their undivided attention, businesses need to be strategic with their marketing campaigns. This is where segmentation comes in; it helps in the delivery of a more personalized and relevant campaign. In this blog post, we will take you through the importance of segmentation in SMS and push notifications.

What is Segmentation?

🥇 Segmentation means breaking down the subscribers into different groups based on their characteristics, behaviors, or demography. This is done to ensure that SMS and push notifications campaigns are personalized, leading to an increase in the open rate and conversion rate. Segmentation helps in sending relevant messages to specific subscribers, which can go a long way in establishing trust and brand loyalty.

A person looking at different segments

Increased Personalization

🎁 The success of the SMS and push notifications marketing campaigns depends on how personalized and relevant it is to the subscriber. When messages are not personalized, they stand a higher chance of being ignored, and the subscriber may even unsubscribe to the service. Segmentation can help in identifying subscribers’ interests, and this information can be used to create customized messages that strike a chord with the subscriber. For instance, if a subscriber has shown more interest in sports than fashion, the messages they receive should be more about sports than fashion.

A person opening a message from their phone

Higher Engagement Rates

📊 Segmentation is a powerful tool that can help marketers in increasing customer engagement. Sending the right message to the right person at the right time can improve engagement rates. Segmentation can identify subscribers who have interacted with the business before, and this information can be used to send targeted messages, leading to higher engagement. The subscribers are more likely to interact with the business if they receive relevant messages that cater to their interests.

People interacting with a message from their phone

Increased Conversion Rates

💰 Ultimately, the main goal of SMS and push notification marketing campaigns is to increase the conversion rate. Segmentation can identify subscribers who are more likely to convert, and this information can be used to create customized messages that encourage them to complete the desired action. For instance, if a subscriber has abandoned their cart in an e-commerce store, a push notification with personalized recommendations can encourage them to complete the purchase.

A person on their phone making a purchase

Improved Customer Experience

👌 Segmentation can lead to an improved customer experience as subscribers receive messages that are relevant to their interests. This can lead to subscribers feeling that the business understands their needs, leading to trust and brand loyalty. Segmentation also prevents subscribers from receiving irrelevant messages that can compromise their trust in the business.

A person smiling and satisfied with a service received from their phone

Now that you have an understanding of why segmentation is important in SMS and push notifications, next time, consider building a subscriber list and segmenting it for better results. Through segmentation, you can create a personalized campaign that resonates with your subscribers, leading to an increase in the open and conversion rates.

A group of people receiving messages from their phones