Being an online business, it can be quite frustrating when a potential customer abandons their cart without making a purchase. However, fret not as there are ways to recover these lost sales! One way is through cart abandonment recovery emails. In this blog, we’ll dive into the 10 best practices to improve your cart abandonment recovery emails.

1. Personalization is key 🧑‍🤝‍🧑

Personalization plays a huge role in cart abandonment recovery emails. Start off by addressing the customer by their name. Throughout the email, make sure to reference the products they left in their cart and offer them similar products based on their interests.

A happy customer receiving their personalized cart recovery email

2. Keep it simple 🤏

Cart abandonment recovery emails are supposed to be short and sweet. Avoid using flowery language and stick to the main point - encouraging the customer to complete their purchase. Use bullet points or numbers to guide them through the process.

A straightforward cart recovery email with clear steps for the customer to follow

3. Highlight the benefits 💰

In your email, highlight the benefits of the products left in the customer’s cart. Mention any standout features and how it can improve their day-to-day activities. Also, include any current discounts or promotions to encourage them to make the purchase.

A cart recovery email that highlights the benefits and discounts

4. Add urgency 🔔

Creating a sense of urgency can motivate the customer to complete their purchase faster. Add a countdown timer to let them know that the discount or promotion is only available for a limited time.

A cart recovery email that includes a countdown timer to create urgency

5. Include customer reviews 🌟

Including customer reviews in your email can showcase the credibility and quality of your products. This reassures the customer of their potential purchase and gives them a sense of trust in your brand.

A cart recovery email that features customer reviews for credibility

6. Provide assistance 🙋‍♀️

Include contact information in your email for any inquiries or assistance needed. Also, ensure that the checkout process is easy to follow with no complications.

A cart recovery email that offers assistance and easy checkout process

7. Keep the branding consistent 🎨

Make sure that the email represents your brand by keeping the branding elements consistent. Include the brand’s logo, colour scheme and font throughout the email.

A cart recovery email that has consistent branding elements

8. Timing is everything 🕒

Timing is crucial in cart abandonment recovery emails. Send the email within 24 hours of the cart being abandoned as it’s still fresh in the customer’s mind.

A cart recovery email that is timed perfectly within 24 hours of the abandoned cart

9. Test, test and test again 🧪

Always test your email before sending it out to the customers. Ensure that all links work correctly and that the email is viewable on different devices.

A cart recovery email that has been thoroughly tested before sending

10. Follow up 📩

If the initial cart abandonment recovery email does not work, follow up with the customer with a second email. This email can include a higher discount rate or a different product suggestion.

A cart recovery email that is a follow-up to the initial email sent

In conclusion, cart abandonment recovery emails are an effective way to recover lost sales in your online business. By following these ten best practices, you can increase your chances of success. Personalize the email, keep it simple, highlight benefits, add urgency, include customer reviews, provide assistance, keep branding consistent, time it perfectly, test before sending and follow up when necessary.

An image of a successful cart abandonment recovery email campaign