As an online business owner, there’s nothing more frustrating than seeing potential customers leave your website without making a purchase. What’s even more disappointing is the fact that over 69% of online shoppers abandon their carts without completing their purchase. The good news is, there is a way to recover these shoppers and increase your sales - push notifications!

Are you new to push notifications and cart abandonment recovery strategies? Fear not! In this blog, we’ll take you through everything you need to know to revolutionize your cart abandonment recovery strategy with push notifications, from what they are to how they work, their benefits, best practices, and more.

What are Push Notifications?

Push notifications are messages that pop up on the screen of a user’s device (mobile or desktop) to inform them of updates, news, or events. They are an essential part of the marketing tools used today as they offer businesses a way to reach their target audience directly.

How Do Push Notifications Work in Cart Abandonment Recovery?

Push notifications work wonders in cart abandonment recovery because they push customers to complete the purchase process. Once the shopper adds an item to their cart and leaves, a push notification reminds the customer of the item they left behind, encouraging them to come back and purchase it.

Benefits of Push Notifications for Cart Abandonment Recovery

Push notifications offer businesses a lot of benefits, from increased revenue to improved customer engagement and loyalty. Here are some of the benefits of using push notifications for cart abandonment recovery:

  • Increased Sales: By reminding customers to complete their purchase, businesses can recover lost sales and earn more revenue.
  • Reduced Abandoned Cart Rate: Push notifications can help reduce the rate of cart abandonment by encouraging customers to complete the purchase.
  • Personalization: Push notifications can be customized to target specific customers, making them more effective in increasing conversions.
  • Improved Customer Engagement and Loyalty: By keeping in touch with customers and reminding them of the benefits of shopping with your brand, you build customer trust, loyalty, and engagement.

Best Practices for Push Notifications in Cart Abandonment Recovery

While push notifications are effective in recovering abandoned carts, it’s essential to follow some best practices to maximize their impact. Here are some tips for creating effective push notifications for cart abandonment recovery:

  • Timing is crucial: Send the notifications at the right time, when the customer is most likely to complete the purchase.
  • Personalize notifications: Personalize the notifications with relevant details, including the product name, image, price, and any promotions.
  • Create urgency: Use words that create urgency like “limited time” or “limited stock” to encourage customers to purchase.
  • Keep it concise: Keep the message short and sweet. Get to the point and make the call to action (CTA) clear and visible.

Conclusion

Push notifications are a great way to increase your sales, reduce cart abandonment rates, personalize your communication, and improve customer engagement and loyalty. By following the best practices we’ve outlined, you can create effective push notifications that recover lost sales and improve conversion rates.

Image of a person receiving a push notification on their phone while shopping online

So there you have it - everything you need to know to start revolutionizing your cart abandonment recovery strategy with push notifications! Give it a try and see the impact it has on your online business. Happy selling!

Image of a happy customer completing their purchase after receiving a push notification