Hey there! 😊 Are you struggling to create a cohesive look for your brand? Don’t worry, I’m here to help! In this blog post, I’ll be sharing with you some tips and tricks on how to craft a memorable aesthetic that will help your brand stand out from the crowd. So, let’s get started!

Understand Your Brand

Before you start creating a cohesive look for your brand, you need to understand what your brand is all about. What are your brand values? Who is your target audience? What makes your brand unique?

Understanding your brand is crucial as it will help you create a visual identity that truly represents your brand’s personality. Take some time to research your brand, and write down some adjectives that you feel best describe your brand. This will help you create a visual mood board for your brand that you can refer back to when designing your aesthetic.

A person writing in a notebook surrounded by images relating to their brand.

Choose Your Color Palette

Choosing a color palette is one of the most important aspects of creating a cohesive look for your brand. When choosing your color palette, you should consider your brand values, target audience, and the emotions you want your brand to evoke.

If you already have a logo, use the colors in your logo as a starting point. If not, choose colors that reflect your brand personality. Make sure to choose a primary color and some accent colors that complement each other. Use tools like Color Hunt or Coolors to help you create a color palette that works for your brand.

A color palette with different shades of blue and orange.

Define Your Typography

Your typography is another important aspect of creating a cohesive look for your brand. The typography you choose should be legible, on-brand, and easy to read across all mediums.

Take some time to research different fonts and choose one or two that complement your brand personality. Make sure to choose a font that is versatile and works well for both headlines and body text.

Once you’ve chosen your font, define your font styles such as font-weight, line-height, and letter-spacing. This will ensure consistency across all your brand materials.

A person typing on a laptop with different fonts displayed on the screen.

Create a Visual Style Guide

To ensure consistency across all your brand materials, create a visual style guide that outlines your brand’s color palette, typography, and other aesthetic elements.

Your visual style guide should include guidelines for your brand logo, color palette, typography, imagery, and even social media graphics. Your style guide should also include examples of how your brand materials should be laid out, including placement of text, images, and graphics.

Having a visual style guide will ensure that every piece of content you create is consistent with your brand’s identity.

A person holding a style guide book open with their brand's aesthetic displayed inside.

Use Cohesive Imagery

Using cohesive imagery is important in creating a memorable aesthetic for your brand. All imagery used in your brand materials should reflect your brand values, personality, and color palette.

Using consistent filters, editing styles, and image compositions can help tie all your imagery together, creating a cohesive aesthetic. When choosing imagery, make sure to choose images that are on-brand and use similar tones and colors.

Using consistent imagery will help your brand stand out and create a long-lasting impression on your audience.

A person standing in front of a camera, taking pictures for their brand. Different filters and editing styles are displayed around the person.

Conclusion

Creating a cohesive look for your brand takes time and effort, but it’s worth it in the long run. By following these tips and tricks, you can create a memorable aesthetic that will help your brand stand out from the crowd. Remember to stay true to your brand values, and keep your target audience in mind when designing your aesthetic.

I hope you found these tips helpful! If you have any other tips or tricks, feel free to share them in the comments below.

A person holding a laptop with their brand's aesthetic displayed on the screen.