If you’re a business owner or freelancer looking to establish a strong online presence, then you need to think about your personal brand. One of the best personal branding tools is client testimonials. They are an incredible way to showcase the positive experiences your clients have had working with you. Whether you’re a coach, consultant, or service provider, testimonials can help you stand out from the crowd.

Why you need client testimonials 🤔

Client testimonials act as social proof, which is a crucial element of building trust with potential clients. In fact, studies show that 92% of people trust recommendations from friends and family more than any other form of advertising. So, if a potential client sees a positive testimonial from someone they know, they’re more likely to trust you and want to work with you.

Furthermore, testimonials can help you differentiate yourself from your competitors. If you have similar offerings and pricing as other providers in your industry, the way to stand out is through your unique client experiences. Testimonials can highlight the value you offer and demonstrate the areas where you excel.

A person holding a phone screen with a client testimonial

How to collect client testimonials 📝

The best way to gather testimonials is by proactively asking your clients for them. Here are a few tips to make the process easier for you and your clients:

  • Timing is key. Ask clients for testimonials when their positive experience with you is still fresh in their minds.
  • Make the process easy. Provide a template or some questions to guide their response.
  • Follow-up. If a client is hesitant to provide a testimonial, gently follow up with them to see if there is anything you can do to help.

Once you have collected a few testimonials, be sure to display them prominently on your website and social media profiles. Consider reaching out to the client and thanking them for their kind words, too.

What to include in a client testimonial 📣

A high-quality client testimonial should include specific details about the client’s experience. It should answer questions that potential clients might have, such as:

  • What services did you provide?
  • What was the impact of those services?
  • What was working with you like?
  • Would you recommend me to others?

Always ask your clients for permission to use their testimonial publicly. You can also ask them if they are comfortable with including their name and photo.

A person pointing to a client testimonial on their laptop screen

How to leverage client testimonials 🚀

There are many ways to leverage your client testimonials to grow your business. Here are a few ideas:

  • Share them on your website and social media profiles.
  • Include them in your email signature.
  • Use them in your marketing materials, such as brochures or proposals.
  • Create a dedicated page on your website for client testimonials.

Be sure to update your testimonials regularly. As you work with new clients and gain new experiences, you’ll want to highlight those positive outcomes to continue to build momentum.

Conclusion 🎉

Client testimonials are a powerful personal branding tool that can help you build trust with potential clients and differentiate yourself from your competitors. By proactively collecting high-quality testimonials and leveraging them across multiple platforms, you can establish a strong online presence and attract new clients to your business.

A person working happily at their computer with a thumbs up