Hey there, writer! Are you struggling to create your content mission statement? You’ve come to the right place! In this blog, I’ll be sharing the top elements you must include in your content mission statement, along with some tips that will help you understand each point a little better.

1. Purpose

Your content mission statement should clearly state the purpose of your content. What do you hope to achieve? What is the goal of your content? Your purpose should be specific, measurable, and achievable.

✍️ Tip: When creating your content’s purpose, think about your target audience. What topic do they care about? What do they want to learn?

A person writing on a chalkboard with the word “Purpose”

2. Target Audience

Your content mission statement should also include your target audience. Who are you writing for? You need to identify your audience so that you can create content tailored to their interests and needs.

✍️ Tip: Use buyer personas to help you identify your target audience. With personas, you can create detailed profiles of your target audience, including demographics, interests, and goals.

A picture of a target board with arrows aiming at it.

3. Value Proposition

Your content mission statement should explain your value proposition. In other words, what unique value does your content offer that sets it apart from everything else out there? What makes your content special?

✍️ Tip: Think about what you can offer your audience that nobody else can. This could come in the form of your expertise, your experience, or your personality.

Two people shaking hands with money in the middle.

4. Content Type

Your content mission statement should state the type of content you will create. This is important because it guides the content creation process and gives your audience a sense of what to expect.

✍️ Tip: Know your audience and choose a content type that appeals to them. You can create blog posts, videos, podcasts, infographics, and more.

A variety of icons representing different content types: a camera for video, a microphone for podcasting, a pen for writing, etc.

5. Tone and Voice

Your content mission statement should indicate the tone and voice of your content. This sets the tone for your content and helps you establish a consistent brand voice.

✍️ Tip: Consider your brand and target audience when deciding on your tone and voice. Are you a fun and quirky brand, or a serious and professional one?

A person with a megaphone speaking to a group of people

6. Distribution Channels

Your content mission statement should specify the channels you will use to distribute your content. This helps you tailor your content to fit each specific channel.

✍️ Tip: Choose distribution channels based on your audience’s preferred channels. Some common channels include social media, email, and your website.

A person holding a megaphone with social media icons on the background

7. Quality Standards

Your content mission statement should outline the quality standards you will follow when creating your content. This ensures that your content is consistent and of high quality.

✍️ Tip: Create a style guide to help you follow your quality standards. Your style guide should include guidelines on grammar, tone, voice, and more.

A person holding a magnifying glass inspecting content

In conclusion, creating a content mission statement is essential for any business or brand that wants to create engaging and successful content. By including these top elements in your content mission statement, you can ensure that your content is all it can be. Good luck and happy writing!

A person holding a pen and paper looking thoughtfully out the window