If there’s one thing that all frequent flyers can agree on, it’s that airports can be a stressful place. Between navigating a new environment, waiting in long lines, and trying to make connecting flights, it’s easy to feel overwhelmed. But what if there was a way to make the airport experience more pleasant? Enter augmented reality.

Augmented reality (AR) is a technology that allows users to see digital images overlaid on top of real-world surroundings. This makes it an ideal tool for the travel industry, where it can be used to create a more immersive and enjoyable experience for passengers. Let’s explore some of the ways that AR can be used to upgrade the passenger experience.

1. Wayfinding 🗺️

One of the most stressful parts of the airport experience is finding your way around. With large, sprawling terminals and confusing signs, it’s easy to get lost. But with AR, passengers can get turn-by-turn directions overlaid onto their view of the terminal. This not only makes it easier to navigate, but also makes the experience more engaging and interactive.

A passenger using an AR wayfinding app to navigate through the airport

2. Virtual shopping 🛍️

Another way that AR can enhance the passenger experience is by offering virtual shopping experiences. Imagine being able to try on clothes or accessories virtually, without even leaving the airport. This is already becoming a reality, with some airports offering AR-powered shopping experiences for their passengers. It’s convenient, fun, and eliminates the need to carry bulky shopping bags onto your flight.

A passenger trying on virtual clothes using an AR-powered shopping app

3. Entertainment 🎭

Let’s face it: sitting in an airport for hours on end can be boring. But with AR, passengers can be entertained and engaged throughout their journey. Imagine being able to play games or watch interactive videos on your phone, with virtual elements overlaid onto the real-world environment. This not only makes the experience more enjoyable, but also reduces the stress associated with waiting for your flight.

A passenger playing an AR game while waiting for their flight

4. Language translations 🗣️

For passengers traveling to foreign countries, language barriers can be a real challenge. But with AR, language translations become much easier. By holding up their phone’s camera to a sign or menu, AR-powered apps can instantly translate the text into the user’s preferred language. This is a game-changer for international travelers, and can make the experience much less stressful.

A passenger using an AR app to translate a foreign language menu into their preferred language

5. Personalized experiences 💁‍♀️

Finally, AR can be used to create personalized experiences for passengers. By tracking a passenger’s flight information, AR-powered apps can offer customized recommendations for food, shopping, and entertainment based on their itinerary. This not only creates a more tailored experience, but also makes the airport feel less overwhelming and more manageable.

A passenger receiving personalized recommendations for food and shopping based on their itinerary

As you can see, augmented reality is a powerful tool for upgrading the passenger experience. By offering wayfinding assistance, virtual shopping experiences, entertainment, language translations, and personalized recommendations, AR can make the airport experience more enjoyable and less stressful. So the next time you’re waiting for your flight, be sure to check if there’s an AR app that can enhance your journey. Happy travels! ✈️🌎

An illustration of a passenger using AR to enhance their airport experience