From Regional to Global: In-flight Beverage Trends Around the World 🌍✈️
As an avid traveler, I always look forward to the in-flight service. It’s the time when the journey starts, and the adventure begins! But beyond the typical plane snacks and meals, what really caught my attention is the variety of drinks offered on different airlines around the world. From the popular wines of Australia to the exotic teas of Japan, the in-flight beverage trends are as diverse as the cultures they represent. In this blog, let’s explore the unique and intriguing in-flight beverage trends around the world!
The Rise of Local and Craft Beers 🍺🌳
One of the biggest trends in recent years has been the rise of local and craft beers being offered as in-flight drink options. With many countries having their own well-established beer culture, it’s no surprise that airlines are taking advantage of the opportunity to showcase these unique brews. From Japan’s Sapporo to Ireland’s Guinness, local beers have always been popular in-flight beverage choices. However, with the growth of small breweries and a focus on sustainability, craft beers have become a hot commodity. Many airlines now partner with local breweries to offer exclusive flights that feature only craft beers. Moreover, sustainable breweries like Sierra Nevada Brewing Co. are teaming up with airlines to create eco-friendly drinks that promote sustainability and environmentalism.
Tea is not just a Brew! 🍵🎎
Tea is a beverage that has a long and storied history in many countries around the world. But, with its growing popularity and therapeutic benefits, airlines have been offering a variety of teas to cater to their customers’ needs. From green tea in Japan to Darjeeling in India, airlines are working hard to bring the world of tea to their passengers. In addition, in-flight tea menus offer unique flavors like jasmine, lavender, and peppermint, which helps with digestion and relaxation, making it the perfect drink before and after a long flight!
More Than Just Coke and Pepsi! 🥤👥
Although classic drinks like Coca-Cola and Pepsi still dominate the in-flight beverage market, airlines are now stepping up their game with more nutritious and exotic drink options. Airlines have now started offering nutritious and healthier alternatives to soda, such as freshly blended smoothies and natural juices, to promote a healthier lifestyle in-flight. One of the airlines that’s doing this is Emirates, who offer a variety of juices, as well as non-alcoholic cocktails like the “Virgin Mary” and “Mojito”. Moreover, with the growing demand for unique flavors, airlines are starting to include unique regional juices, like dragonfruit juice in Indonesia, Tamarindo in Mexico, and fresh coconut water in the Caribbean.
A Focus on Wines 🍷🥂
The wine culture has always been popular around the globe, and many airlines are now jumping on board, offering an extensive wine list in-flight. Airlines understand that serving premium wines, from Napa’s Alexander Valley to New Zealand’s Central Otago, is a great way to make their customers’ journey that extra bit more delightful. Some airlines have their wine experts, and others offer a wine-pairing program with their menu, helping customers make an informed choice. Moreover, with more and more people switching to healthier and organic options, airlines are now aboard the natural wine train by offering organic and biodynamic wines.
Wrapping Up 👋🏽
Those were some of the most exciting and unique in-flight beverage trends around the world. It’s impressive how diverse and intriguing in-flight drink options have become over the years, and I can’t wait to see what the future holds. Whether it’s a freshly-brewed coffee in the morning, or a glass of fine wine before you land, these in-flight drink options can make your flying experience more enjoyable and memorable. Always remember, wherever you fly, don’t forget to try out the unique in-flight beverage. Bon voyage!
