Hey there, marketing mavens! Are you tired of just marketing your brand on your own? If so, it’s time to add some influencer marketing to your arsenal. But where do you start? Don’t worry! I’ve done the research for you and found five free influencer marketing tools that will help you take your brand to the next level. Let’s dive in!

1. HypeAuditor

First on our list is HypeAuditor, an influencer marketing tool that helps you find the right influencers for your brand. With HypeAuditor, you can analyze an influencer’s audience to see whether they’re actual people or bots and spot fake followers. The tool also provides metrics on engagement rates, demographics, and more. This helps you make informed decisions on which influencers to collaborate with.

🕵️‍♀️ Tip: Don’t be deceived by influencers with large followings. Use HypeAuditor to analyze an influencer’s audience before reaching out.

A magnifying glass searching for influencers

2. Upfluence

Upfluence is a great tool if you’re looking for a DIY platform to find influencers, manage campaigns, and track results all in one place. Their search engine helps you find influencers based on relevant criteria and you can track the progress of your campaigns with their analytics dashboard. The tool also provides you with insights on influencers’ audience demographics, reach, engagement rates, and more.

📈 Tip: Keep track of what’s working and what isn’t with Upfluence’s campaign tracking and reporting features to improve your influencer marketing strategy.

Various graphs showing analytics for different campaigns on Upfluence

3. BuzzSumo

BuzzSumo is a content marketing tool that can also be used for influencer marketing. It helps you find influencers in your niche by showing you who’s sharing content related to your brand or industry. You can also analyze an influencer’s social media profiles to see their engagement levels and audience demographics.

📝 Tip: Use BuzzSumo to find content shared by both influencers and your target audience, and create social media posts or blog posts based around those topics to increase engagement.

A magnifying glass emphasising the importance of finding the right influencers

4. Influencer Marketing Hub

Looking for a one-stop-shop for influencer marketing resources? Look no further than Influencer Marketing Hub. They offer a range of free tools, including a hashtag generator, Instagram account checker, and a campaign cost calculator. They also have a blog with helpful tips on everything related to influencer marketing.

💡 Tip: Use Influencer Marketing Hub’s hashtag generator to increase visibility and reach when promoting influencer content.

A hub with a variety of influencer marketing tools and resources

5. AspireIQ

In need of an all-in-one hub for influencer management? Check out AspireIQ. Their platform offers features like influencer discovery, campaign management, and analytics tracking. AspireIQ also boasts a database of over one million influencers, so you always have options to choose from.

🤝 Tip: Treat your influencers like partners, not just assets. Build a strong relationship with your influencers through consistent communication and treating them fairly.

A picture of a laptop with AspireIQ on screen

And there you have it, five free influencer marketing tools to help elevate your brand! Remember to choose the ones that best suit your needs, keep your budget in mind, and always work to establish genuine relationships with your influencers. Good luck, and happy influencer marketing!

A group of influencers standing together with a brand's logo in the background