👋 Hey there, social media lovers! Have you ever wondered why some of your posts get more likes and shares than others? Why do certain accounts appear on your explore page? Well, the answer lies in social media algorithms. But, are you confused about how these algorithms work? Don’t worry, in this blog, I’ll be debunking some of the most common myths and misconceptions surrounding social media algorithms and give you a better understanding of how they really work.

Myth #1: Algorithms are a Secret

🤫 One of the most common myths surrounding social media algorithms is that they are a secret and only known by the platforms themselves. However, this is not entirely true. Although the exact algorithms are not published for everyone to see, social media platforms do provide guidelines and best practices that can help you increase your visibility.

A photo of a person with a magnifying glass, searching for information

Myth #2: The Algorithm is Out to Get You

😡 We’ve all had moments where we feel like the algorithm is against us. You might have posted a picture you’re proud of but it didn’t get many likes. Well, the truth is, the algorithm is not biased against anyone. It’s simply designed to give users the most relevant and engaging content.

A meme of a cat looking upset with the caption "When the algorithm doesn't like your post"

Myth #3: Engagement is the Only Factor That Matters

👍 While engagement is an important factor in determining your visibility, it is not the only factor. Social media algorithms also take into account factors such as the time you post, the type of content, relevance, and location.

A graph showing engagement and other factors affecting visibility

Myth #4: Hashtags Are the Key to Visibility

#️⃣ Hashtags are a great way to boost your visibility, but they’re not the only way. Your content has to be engaging and relevant to your audience. Using too many hashtags, or using them incorrectly, can actually hurt your visibility.

A screenshot of a post with too many hashtags

Myth #5: You Need to Post Multiple Times a Day

🗓 Posting multiple times a day can actually hurt your visibility. Social media platforms favor quality over quantity, and posting irrelevant, low-quality content can actually lead to a decrease in visibility.

A person holding up a sign with the words "Quality over quantity"

Myth #6: Algo Changes are Personal

🙋‍♀️ Whenever there is an algorithm update, we often think it’s personal. But the truth is, these updates apply to everyone. Social media platforms are constantly evolving to provide users with a better experience and to stay competitive in the market.

A news article on a social media algorithm update

Conclusion

🤗 So there you have it, the truth about social media algorithms. By understanding how these algorithms work, you can use them to your advantage to boost your visibility and engagement. Remember, quality content, relevance, and engagement are key to success on social media.

A group of people smiling at a phone screen showing a social media platform