Hey there, folks! 👋 Today we’re going to talk about some recent changes in the world of PPC advertising and what you need to know to keep up with the latest trends. 🌎

Say Hello to Smart Bidding! 👋

Google introduced Smart Bidding last year, and it’s quickly becoming the go-to bidding strategy for digital marketers everywhere. Smart Bidding uses machine learning to make real-time bid adjustments based on factors such as:

  • Device type
  • Time of day
  • Location
  • Operating system

As a result, Smart Bidding can help you improve your return on ad spend (ROAS) and maximize your conversions.

📷 An image of a machine learning algorithm learning and adjusting bids in real-time.

The Rise of Automated Ad Copy 👑

With the rise of Smart Bidding, it’s no surprise that automated ad copy is also becoming more popular. Using machine learning and natural language processing, platforms like Google and Facebook can now generate ad copy that’s tailored to the individual user. This means less work for marketers and greater ad relevance for their audience.

📷 An image of a computer typing out ad copy automatically.

More Emphasis on Quality Score 🎓

Quality Score has always been an important metric in PPC advertising, but now it’s more crucial than ever. Google recently updated their Quality Score algorithm, placing more emphasis on factors such as landing page experience and ad relevance. So, if you want to stay competitive in the world of PPC, it’s important to focus on improving your Quality Score.

📷 An image of a graph showing how Quality Score affects ad performance.

The Importance of Ad Extensions 🌟

Ad extensions are additional pieces of information that can appear alongside your ad, such as your phone number or location. They help you provide more context to your audience and increase the chances of them clicking on your ad. With the recent changes in PPC advertising, ad extensions are more important than ever.

📷 An image of an ad with ad extensions displayed beneath it.

The Growing Role of Video 📹

While text-based ads are still popular, video ads are quickly becoming a force to be reckoned with. Platforms like Facebook and YouTube are investing heavily in video advertising, and for good reason – video has been shown to increase engagement and conversions.

📷 An image of someone watching a video advertisement on their phone.

So there you have it – some of the latest changes in PPC advertising and what you need to know to stay ahead of the curve. 💪 Thanks for reading, and happy marketing!

📷 An image of a digital marketer analyzing data and making optimizations to a PPC campaign.

A digital marketer analyzing data and making optimizations to a PPC campaign.