As a content creator, it can be tough trying to figure out what type of content you should create. Should it be long-form or short-form? There are advantages and disadvantages to both types of content, and it can be hard to decide which will work best for your brand. In this blog, we’ll explore the differences between long-form and short-form content and which one works best for ranking.

Long-Form Content

Long-form content is considered to be anything over 2000 words. This type of content is in-depth and provides readers with a lot of information. Long-form content typically ranks well in search engines due to the amount of information it provides. Studies have shown that the longer the content, the higher the chance it will rank on page one.

Long-form content is great for topics that require a lot of explanation and detail. It’s also a great way to provide value to your readers. This type of content is perfect for tutorials, case studies, and research-based articles. Long-form content also allows you to show your expertise on a subject and build authority in your industry.

However, creating long-form content can be time-consuming. It can take several hours or even days to research and write a long-form piece. It’s also important to note that not everyone has the attention span to read long-form content, so it’s important to break it up with subheadings and visuals to make it easier to digest.

A person sitting at a desk writing notes on a piece of paper

Short-Form Content

Short-form content is anything under 2000 words. This type of content is quick and easy to read, and it’s great for topics that don’t require a lot of explanation or detail. Short-form content is perfect for quick tips, news updates, and social media posts.

One of the advantages of short-form content is that it’s easier and quicker to create. If you’re looking to create content more frequently, short-form pieces are a great option. This type of content is also great for people with shorter attention spans who want to quickly consume information.

However, short-form content can be more difficult to rank in search engines. This is because it doesn’t provide as much information as long-form content, and it can be less valuable to readers. It’s also important to note that social media platforms favor short-form content over long-form content.

A person holding a phone and scrolling through their social media feed

Which Works Best for Ranking?

The answer to this question really depends on your audience and the type of content you’re creating. If you’re creating content for a specific topic that requires a lot of detail and explanation, long-form content is the way to go. However, if you’re creating content more frequently and for a broader audience, short-form content may be the better option.

It’s important to note that both types of content can rank well in search engines. The key is to create high-quality content that provides value to your readers. This means creating content that is informative, engaging, and easy to read.

### Highlights

  • Long-form content is great for topics that require a lot of explanation and detail
  • Short-form content is quick and easy to read and is great for frequently updating your audience
  • Both types of content can rank well in search engines

### Tips

  • Use subheadings and visuals to break up long-form content
  • Create short-form content that is informative and engaging
  • Know your audience and create content that works best for them

Whether you choose long-form or short-form content, the key is to create content that provides value to your readers. Both types of content can rank well in search engines, it just depends on the type of content you’re creating. Remember to know your audience and create content that works best for them.

A person typing on a laptop outside

This blog post was written by a blogger who loves to create content and help others. They have a cheerful and informative tone, and use a lot of emojis to make their point.