As a local business owner or a marketer, you may have heard of SEO (Search Engine Optimization), and how it can impact your business’s online visibility. But have you considered the role of local SEO, and how curating local content can help you rank higher in local search results? In this blog, I’ll be sharing some tips on how to find and share valuable local resources that can help improve your local SEO. 👨‍💻

🌅 Understanding Local SEO

Before we dive into local SEO content, let’s first understand what local SEO is and how it differs from regular SEO. Local SEO is the process of optimizing your website and online presence to rank for location-specific searches. For example, if you’re a restaurant in New York, you want your website to show up when someone searches for “best restaurants in New York”. Local SEO factors include Google My Business (GMB) listings, online reviews, citations, and local content.

🕵️‍♀️ Finding Local Resources

To curate local SEO content, you need to first find local resources. These resources can include local businesses, events, news articles, and community organizations. One way to find local resources is through online directories such as Yelp, TripAdvisor, and Google Maps. You can also use social media hashtags and groups to discover local events and businesses. Another great source of local resources is your own community. Reach out to local business owners, attend local events, and join local organizations to learn more about your community and discover new resources.

Image of a person using a laptop to search for local resources

🌅 Creating Local Content

Once you’ve found local resources, it’s time to create local content. Local content can include blog posts, videos, podcasts, and social media posts. The key is to create content that’s useful and relevant to your local audience. For example, if you’re a real estate agent, you can create a blog post about the top neighborhoods to live in your city. If you’re a restaurant owner, you can create a video showcasing your signature dishes. When creating local content, remember to use local keywords and phrases to help your content rank higher in local search results.

Image of a person writing blog posts

🕵️‍♀️ Sharing Local Resources

Once you’ve created local content, it’s important to share it with your audience. You can share your content on social media, through email newsletters, and on your website. Additionally, you can also share other local resources, such as blog posts from other local businesses or news articles about the community. Sharing other local resources not only helps support your community, but it also helps establish you as a valuable resource for local information.

Image of a person sharing their local content on social media

🔥 Final Thoughts

To wrap up, curating local SEO content involves finding and sharing local resources that are useful and relevant to your local audience. By doing so, you can help improve your local SEO and establish yourself as a go-to resource for local information. Remember to use local keywords and phrases when creating and sharing content, and don’t be afraid to reach out to other local businesses for collaboration opportunities. Thanks for reading! 🙌

Image of a person with a magnifying glass searching for local information