Powerful Guerrilla Marketing Techniques For Startups And Entrepreneurs
Hey there all you beautiful entrepreneurs! 👋
As a startup, there’s nothing more challenging than making your presence known in the market. You could have an amazing product but without proper marketing, nobody will know about it. That’s where guerrilla marketing comes in! 💪
In this blog, we’re going to explore some powerful guerrilla marketing techniques that will help you gain a strong foothold in the market.
Use clever signage 🚶
Signage is everywhere, but it’s typically pretty boring. Stand out from the crowd by creating signage that’s eye-catching and creative. Utilize bold colors, unique typefaces, and interesting imagery to make your signage stand out from all the noise. 💥
Some creative ideas to consider here include:
- Display a series of signs that tell a story
- Use installations or interactive elements to add an extra dimension to the signage
- Experiment with unusual materials, like chalk that’s spray painted
- Use graffiti art or projections
Swarming marketing techniques 🐝
Do you remember when Pokeman Go was a thing back in 2016? People were everywhere, moving around the city in search of virtual creatures. That’s the kind of energy you want to tap into for this technique.
Gather a group of people to do a fun activity in your neighborhood in order to capture the attention of passerby’s. The activity can be anything from a scavenger hunt to a game of balloon volleyball, as long as it’s something that people want to be a part of. This technique spreads the word quickly while also creating a good impression. 💡
Stunts that know no bounds 🤸♂️
Sometimes, the best way to get people’s attention is to be a little bit crazy. Come up with unique and whimsical stunts that draw attention to your company. These ideas can range from the silly to the serious, and everything in between. The key is to make it fun, memorable, and worth sharing. 🤩
Some ideas to consider here:
- A large-scale game of Jenga that takes over a city block
- A flashmob that spreads a specific message
- Set up a fake pop-up store that’s actually just a promotional space
- Drop branded merchandise or experiences from the sky
Ambush Marketing 🏃♀️
This technique involves using a major event as an opportunity to promote your brand without actually paying to be there. This might involve setting up your own presence on the street outside a trade show, riding a wave of publicity surrounding a major event, or piggybacking on the marketing of an established brand.
Some guidelines to keep in mind:
- Have your message ready
- Be prepared for possible backlash
- Make your activity clever and low-key
Artistic Expression 🎨
Think outside of the box! Use art in its many forms to promote your business. Mural and graffiti art promotions can add an alluring and colorful buzz to any cityscape, and if done right, will go viral on social media giving your business much needed exposure. 📈
Some ideas to consider here:
- Commission artists to create pieces that reflect your brand
- Use a building facade as a canvas
- Create murals and graffiti art on bridges and public spaces
Conclusion
Using these techniques will differentiate your business from the competition, enabling you to stand out and be noticed. Further, most of these techniques are low-cost and brilliant for startups who are strapped for cash.
Remember, be creative, bold, and always make sure to stand out! 🙌
