Hey there, small business owner! Are you struggling to increase your sales and revenue? Don’t worry, you’re not alone. For small businesses, it’s not always possible to afford huge marketing campaigns. But, you can still achieve great results by using guerrilla marketing tactics. Guerrilla marketing is a low-cost and creative way to promote your business and target your potential customers. Plus, it’s a fun way to showcase your brand’s personality. So, let’s dive into 5 guerrilla marketing tactics that can help you increase your sales.

1. Use Social Media To Your Advantage 📱

Social media is one of the most effective and popular guerrilla marketing tactics - and it’s free! With millions of active users on various platforms, there can be a strong chance that some of your target customers are there. You can create a buzz around your brand by running a social media campaign that is unique, interactive, and visually appealing.

✨Highlight: Make sure you have a clear understanding of your target audience to create targeted social media campaigns.

A laptop with social media icons hovering over it

2. Work With Influencers/Brand Ambassadors 🤝

Influencer marketing has gone from strength to strength over the years, and brands of all sizes have benefited from collaborating with them. However, working with a celebrity influencer may not be within a small business budget. In this case, work with micro-influencers or brand ambassadors. They can have a significant impact on your sales, especially if they have a relevant and engaged following.

✨Highlight: When choosing an influencer or ambassador, focus on their credibility and engagement rate rather than the number of followers.

A person holding a phone with a picture of an influencer on it

3. Host An Event 🎉

Hosting an event is an excellent way to showcase your products or services to potential customers. It can also create a buzz around your brand. However, hosting an event can be daunting, and it can take some time to plan. Start small and simple; you can have a pop-up store, product launch, or a sample giveaway event.

✨Highlight: Make sure the event aligns with your brand values and showcases your products or services effectively.

A group of people mingling at an outdoor event

4. Provide Excellent Customer Service 💬

Providing excellent customer service goes a long way in ensuring customer retention and referral business. Word-of-mouth is one of the most persuasive marketing strategies out there. So, invest in training your staff to provide the best customer service possible.

✨Highlight: Treat your customers as your brand ambassadors, and make sure they have a great experience with your brand.

A person smiling while being served at a store counter.

5. Collaborate With Other Small Businesses 👥

Collaborating with other small businesses can help you reach a new audience and create partnerships that benefit both brands. You can collaborate on a social media campaign, an event, or even product bundling.

✨Highlight: Make sure the brand you collaborate with aligns with your values, and it’s beneficial for both parties.

Two people shaking hands, representing two businesses collaborating

And voila! You’ve got five guerrilla marketing tactics to increase your sales and revenue. Remember, being creative and unique with your marketing tactics can help you stand out from the crowd. So, go ahead and get creative with your marketing tactics.

A person sitting at a desk with a laptop and thinking about ways to market their business