Hey there LinkedIn enthusiasts, it’s time to level up your game when it comes to targeting your ads on the platform. LinkedIn is a social media platform primarily designed for professionals, and it offers advertisers a unique opportunity to target the decision-makers of a particular industry.

In this blog, we will discuss the latest ad targeting trends on LinkedIn. From audience targeting to account-based marketing, we’ve got you covered!

Audience Targeting

Audience targeting on LinkedIn allows advertisers to reach a specific group of individuals based on their job title, company name, industry, skills, and more. This feature is excellent for businesses that cater to a particular industry or have a specific target market in mind.

🎯Top Tip: Use the “Matched Audiences” feature on LinkedIn to target people who have interacted with your brand before, including website visitors, those who have engaged with content, and more.

A dart hitting a bullseye

Account-Based Marketing

Account-Based Marketing (ABM) is a strategy that targets specific companies rather than individuals. This approach is beneficial when you want to target businesses that meet specific criteria like size, location, or industry.

Using ABM, you can create a list of target accounts and specifically target decision-makers within those companies. ABM is all about quality over quantity, allowing you to focus your marketing efforts on the accounts with the most potential.

🎯Top Tip: Use ABM to reach out to decision-makers through sponsored InMails and Sponsored Content on LinkedIn.

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Lookalike Audiences

A lookalike audience is a group of users who have similar characteristics to your existing target audience. LinkedIn’s lookalike audience feature can help you reach people who share a similar background, job title, company size, and more.

This feature is also helpful when you have limited data, and you want to reach a broader audience. Lookalike audiences can help you expand your marketing reach while still targeting the people most likely to convert.

🎯Top Tip: Make sure your existing audience is well-defined before creating a lookalike audience to ensure that you are reaching the right people.

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Job Function Targeting

Job function targeting allows you to target people based on specific job roles within a company. You can target professionals based on job title, job function, seniority, and more. This approach is useful if you want to connect with people who are responsible for a particular area of the business.

For example, if you’re a B2B brand that wants to reach HR professionals directly, you can use job function targeting to connect with those individuals.

🎯Top Tip: Consider targeting people in roles that work together, such as targeting both HR and Marketing professionals, to make your ad campaigns more effective.

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Conclusion

These are the latest LinkedIn ad targeting trends that you need to know to take your campaigns to the next level. Each of these strategies is beneficial in targeting the right audience, expanding your reach, and improving your ROI.

LinkedIn offers a range of ad targeting options that allow you to reach the right people for your business needs. So, if you’re not already using these features, what are you waiting for? Get started today and see the results for yourself!

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