Hey there, it’s your friendly neighborhood marketer back again with some tips on how to up your visual marketing game on Pinterest! If you’ve spent any time on the platform, you know how important visuals are when it comes to driving engagement and sales. But what makes a great Pinterest board that actually converts? Here’s what you need to know.

1. Define Your Brand and Your Audience 🔍👥

Before you start creating Pinterest boards, make sure you have a solid understanding of your brand and your audience. What kind of content does your brand resonate with? Who are your ideal customers? These are the types of questions you should be asking before you begin creating boards.

Some things to consider:

  • Your brand’s tone, voice, and messaging
  • The types of products or services you offer
  • The demographics and interests of your target audience

A screenshot of a brand’s Pinterest page with cohesive branding

2. Organize Your Boards Strategically 📝👨‍💼📌

When creating your Pinterest boards, it’s important to think strategically about how they’re organized. Group similar content together, and consider creating boards for specific campaigns or product categories. This helps keep your account organized and makes it easier for users to find what they’re looking for.

Some tips for strategic board organization:

  • Create boards for specific campaigns or holiday seasons
  • Group similar content together (e.g. clothing by season, recipes by meal type)
  • Rearrange boards to prioritize current promotions or seasonal content

A screenshot of a brand’s Pinterest page with organized boards

3. Optimize Your Pins for Search 🕵️‍♂️📈📌

Pinterest is a visual search engine, which means that optimizing your pins for search is key. Include relevant keywords in your pin descriptions and board titles, and make sure your pins are high-quality and visually appealing. This will help improve your visibility on the platform and drive more traffic to your site.

Here are some best practices for optimizing your pins for search:

  • Use relevant keywords in your pin descriptions and board titles
  • Pin regularly to keep your account active and fresh
  • Use high-quality images and infographics to stand out
  • Add hashtags to your pins to improve discoverability

An infographic with tips for optimizing Pinterest pins for search

4. Promote Your Boards Outside of Pinterest 🚀🗣️🌐

Don’t rely solely on Pinterest to drive traffic to your boards – promote them outside of the platform as well. Share your boards on social media, embed them in blog posts, and include links to relevant boards on your website. This helps expand your reach and encourages users to engage with your brand across multiple channels.

Some ways to promote your Pinterest boards outside of the platform:

  • Share pins and boards on social media
  • Embed boards in blog posts or on your website
  • Include links to relevant boards in email newsletters or customer communications

A screenshot of a social media post promoting a brand’s Pinterest board

5. Measure Your Success and Make Adjustments 📈✏️💡

Finally, make sure you’re regularly measuring your success on Pinterest and making adjustments as needed. Use Pinterest Analytics to track engagement and traffic to your boards and pins, and experiment with different types of content and board organization. This will help you refine your strategy over time and improve your overall results.

Some things to measure and adjust over time:

  • Engagement metrics (likes, repins, comments, clicks)
  • Traffic to your website from Pinterest
  • Types of content that perform well
  • Board organization and prioritization

A screenshot of a company’s Pinterest analytics dashboard

And there you have it – some best practices for creating Pinterest boards that actually convert! Remember, creating beautiful, organized boards is just the first step. With these tips, you can optimize your boards and pins for search, expand your reach across multiple channels, and refine your strategy for even better results.

An illustration of a person holding up a Pinterest sign with a thumbs up