As a savvy marketer, you know that your social media strategy should be evolving constantly. With the rise of video content in recent years, it’s important to understand the power of video content marketing on social media. Videos are quickly becoming the most popular and effective way to reach your target audience. Let’s dive into why you should be incorporating video content into your social media strategy.

Video Content Increases Engagement 📈

People love video content. In fact, social media users watch over 100 million hours of video content every day just on Facebook. When it comes to engagement, videos are king. With an average engagement rate of 25%, it’s no wonder that video content is becoming a crucial part of social media marketing strategies. Video content is immersive and engaging, making it a great way to capture your audience’s attention and keep them engaged.

A video of a person watching a video on their phone

Video Content Builds Trust and Emotional Connection 🤝❤️

Video content offers an excellent opportunity to build trust and emotional connection with your audience. In a world where customers are more skeptical than ever, video content can help showcase your brand’s personality and build trust. Using video content, you can humanize your brand by featuring your team, sharing behind-the-scenes footage, and showing your products or services in action. All of these tactics can help you create an emotional connection with your audience, creating lifelong customers.

A video of a company's team working and having fun together

Video Content Increases Conversion Rates 💰

Video content has proven to be an effective way to increase conversion rates. In fact, social media posts that include videos generally convert at a higher rate than those without videos. By using video content to highlight the unique benefits of your product or service, you can help your audience understand why they need it and how it can benefit them. Video content can also help you showcase different use cases for your product/service, making it more appealing to a wider audience.

A video of a product being used in various situations

Video Content Outperforms Other Types of Content 🏆

When it comes to reach and engagement, video content far outperforms other types of content. In fact, videos have an organic reach of up to 135% more than images or text posts. Additionally, video content is more likely to be shared than other types of content. This leads to increased reach and more opportunities for your brand to connect with potential customers.

A chart showing the reach of video content compared to other types of content

Conclusion

Video content marketing is a powerful tool that can help you engage with your audience, build trust, increase conversions, and outperform other types of content. Whether you’re just starting out or looking to revamp your social media strategy, incorporating video content should be at the top of your list.

A picture of a hand holding a phone, scrolling through social media with various types of video content on the screen