Hello everyone! 👋 I’m so excited to share this blog with you on social media marketing in the voice search era. As our world becomes more digital, voice assistants like Siri, Alexa, and Google Assistant have become increasingly popular. In fact, 55% of households are expected to have a smart speaker by 2022. As a result, it’s essential for marketers to incorporate voice search into their social media strategy. In this blog, I will be sharing tips and best practices for optimizing your social media marketing for voice search.

Understand How Voice Search Works 🔎👨‍💻

To optimize your social media marketing for voice search, you must first understand how it works. Instead of typing a query into a search engine, users speak their query out loud using natural language. Voice assistants then use NLP (natural language processing) to understand the query and deliver relevant results. Therefore, it’s important to consider how people will likely ask questions about your brand or industry and optimize your content accordingly.

A person speaking to their smart speaker

Use Conversational Language 🗣️💬

When optimizing your content for voice search, it’s essential to use conversational language. People speak differently than they write, so you want to ensure that your content matches their spoken language. It’s important to use long-tail keywords and phrases, and avoid using industry jargon or technical terms that people might not use when speaking. Use a question and answer format in your content to make it easier for voice assistants to read.

A person speaking to their smart speaker asking a question

Optimize for Local Search 🌎📍

Approximately 46% of all voice searches are for local information. Therefore, it’s essential to optimize your social media for local SEO (search engine optimization). Make sure your website, social media profiles, and Google My Business page are up to date with correct contact information, hours of operation, and address. Use geotargeted keywords and phrases in your content to ensure that people can find you when they search for your industry in your location.

A map with a pin pointing at a local business

Focus on Featured Snippets 🎉🔍

Because voice assistants often read out the first result they find, it’s crucial to focus on winning featured snippets. Featured snippets are boxes that appear at the top of search engine results, which highlight the most relevant information in response to a user’s question. To optimize your content for featured snippets, keep your answers short and concise. Use H1 tags for headings, and bold or italicize important information to make it stand out.

A box with a featured snippet that shows a definition for a word

Use Schema Markup 💻📈

Schema markup is a code that you can add to your website to help search engines understand your content better. By using schema markup, you can provide more detailed information about your business, products, and services. This makes it easier for search engines to deliver relevant results to users. Furthermore, it can help voice assistants understand your content and deliver better results. You can use schema markup to add information such as reviews, ratings, and event details.

A piece of code symbolizing schema markup

Conclusion 🎉🎉

In conclusion, incorporating voice search into your social media marketing is crucial in today’s digital landscape. You need to optimize your content for conversational language, focus on local SEO, and aim for featured snippets. By doing so, you’ll be able to reach a broader audience and drive more traffic to your website. I hope you found these tips and best practices useful. Happy marketing! 😎

A person using voice search on their phone